Partner Marketing Manager (m/f/d)

We are looking for an experienced and strategic Partner Marketing Manager to join our corporate marketing team. This role is focused on developing and managing marketing programs with our key partners to drive mutual growth and success. The ideal candidate will have a strong background in partner marketing, excellent relationship-building skills, and the ability to create and execute marketing strategies that align with both our business objectives and our partners’ goals. Fluency in English and German is required, and experience in B2B SaaS and/or Transport & Logistics is preferred.

• Partner Strategy Development: Develop and implement comprehensive partner marketing strategies to support business growth and achieve joint objectives with key partners.
• Program Management: Plan, execute, and manage joint marketing programs and campaigns, including co-branded content, events, webinars, and other promotional activities.
• Relationship Management: Build and maintain strong relationships with key partner stakeholders to ensure alignment on marketing initiatives and maximize collaboration opportunities.
• Content Creation: Work with partners to create co-branded and joint content that drives engagement and generates leads. Ensure content aligns with both partners’ brands and marketing goals.
• Partner Portal Utilization: Leverage partner portals effectively to manage and distribute marketing assets, track partner engagement, and facilitate communication. Ensure partners are trained and supported in using the portal to maximize its benefits.
• Performance Tracking: Monitor and analyze the performance of partner marketing programs. Use data-driven insights to optimize strategies and report on ROI and key metrics.
• Market Research: Conduct research to understand market trends, partner needs, and competitive landscape to inform marketing strategies and identify new partnership opportunities.
• Collaboration: Work closely with internal teams (e.g., Sales, Product, Corporate Marketing) and external partners to align marketing strategies and share best practices.

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in partner marketing, channel marketing, or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
• Proven experience in developing and managing successful partner marketing programs and campaigns.
• Language Skills: Fluency in English and German, both written and spoken.
• Skills: 
  • Solid project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent communication and interpersonal skills to effectively collaborate with partners and internal teams.
  • Analytical mindset with the ability to measure and report on the success of marketing initiatives.
  • Creativity and a strategic mindset to develop innovative, multi-touch and multi-platform marketing programs.
  • Excellent negotiation and presentation skills.
  • Proficiency in marketing automation tools and CRM systems (e.g., Microsoft Dynamics and Hubspot or similar).
  • Experience in creating and managing content for joint marketing initiatives.
  • Ability to analyze marketing performance data and make data-driven decisions.
  • Experience with performance tracking and reporting tools.
• Technical Proficiency: Familiarity with content management systems (CMS) such as Drupal or WordPress and email marketing platforms (e.g., Hubspot) is a plus.  
• Attributes: 
  • Strategic thinker with strong organizational and project-management as well as stakeholder-management skills.
  • Customer-focused with a passion for understanding and meeting partner needs.
  • Proactive and self-motivated with excellent time management and multitasking abilities.

You can find our Benefits here: PTV Logistics Employees Benefits | PTV LogisticsCompany: PTV Logistics GmbH
Location: Karlsruhe area or hybrid role in Germany; other locations in Europe; travel expected
Working hours: 40h/week

Please submit your application in English.Lena Kary
Talent Acquisition Partner
PTV Logistics GmbH 
+49 721 9651 - ​0