Your tasks
- Paid Search & Paid Social Management: Execute and optimize Paid Search campaigns (Google Ads, Microsoft Advertising). Be curious and open to exploring new paid acquisition channels (excluding influencer and CRM).
- Performance Monitoring & Data Analysis: Analyze campaign performance data, create reports in Excel/Google Sheets, and suggest initial optimizations to improve ROI and ROAS.
- Tracking Support: Assist in monitoring event and conversion tracking (e.g., via Google Tag Manager and Google Analytics).
- Feed Management: Support product feed maintenance and optimization using tools like Channable, and help manage the Google Merchant Center (nice to have).
- Testing & Creative Optimization: Conduct A/B tests for ads, audiences, and landing pages in close collaboration with the team.
- Reporting: Prepare regular performance reports (including KPIs like CPA and conversion rates) and share actionable insights to drive continuous campaign improvement.