Trade Marketing Manager - Retail (m/f/d)

As our Trade Marketing Manager – Retail, you’ll be the driving force behind how Infinite Roots shows up in stores. From go-to-market planning to in-store campaigns and promotional activations, you’ll help turn our retail presence into a powerful brand experience.

• Customer Insights: Work closely with the sales team to understand the needs, challenges, and opportunities of our retail customers. Use these insights to inform marketing strategies, asset creation and product positioning.

• Go-to-Market Strategy: Develop and execute trade marketing plans to introduce our product to the retail market. Collaborate with the sales team to ensure seamless execution and relevance towards B2C target groups.

• In-Store Activations: Design and implement creative marketing and consumer activations, such as tastings, product consumer activations and loyalty programs, second placements.

• KPI Tracking: Establish and measure a sales tracking system and analyse our portfolio across regions and retailers to inform targeted activations and listing efforts of our sales teams.

• Collaboration: Act as the key liaison between marketing, product marketing and sales, ensuring alignment on goals, messaging, and execution

•  +2 years experience in trade marketing, ideally in FMCG or retail sectors. Experience in transitioning from foodservice to retail is a plus

• A proven ability to develop and execute strategies tailored to the retail landscape

• Good knowledge of retail operations, customer preferences, and promotional tactics

• A talent for designing impactful in-store campaigns that enhance consumer engagement and drive sales

• Proficiency in using data to guide decision-making and evaluate campaign effectiveness

• Strong communication and relationship-building skills to work effectively with internal teams and external retail partners.

• Creativity and adaptability to quickly adjust strategies based on emerging trends and insights.

• Ability to work collaboratively and build relationships with cross-functional teams

• Fluency in both German and English is a must

• Work for one of the global innovation leaders in the food industry

• Dynamic and diverse mission-driven team from more than 20 different countries

• A fast growing company with exceptional opportunities for personal development

• Flat hierarchies and short decision paths

• Flexible working hours with entitled Home Office days in an innovative and agile working environment 

• Gym Membership, language classes or an attractive alternative from our benefit program

• Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings

• Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees

• Lastly, join us in the journey as we change the food system as we know it!