Sales Director - CEE & GSA (Frankfurt base)

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV (\u0027HET\u0027) is Hasbro SA\u2019s distributor in Europe, which sells to Hasbro SA\u2019s customers in all major European countries. Hasbro International Trading BV (\u0027HIT\u0027) is Hasbro SA\u0027s distributor for FOB sales in Europe Hasbro Deutschland GmbH (\u0027the Company\u0027) provides sales, marketing and other services to HET and HIT in Germany.\n\nImagine leading the future of play across Central Europe and GSA. \nAt Hasbro, we don\u2019t just create brands or sell products - we create experiences that spark imagination, build connections, and inspire generations. As Sales Director for CEE \u0026 GSA, you will play a pivotal leadership role in shaping our commercial strategy, accelerating growth, and leading high-performing teams across a dynamic and diverse region. Based in Frankfurt with a flexible hybrid working model, this is your opportunity to drive impact at scale - unlocking new opportunities, strengthening key partnerships, and bringing the power of play to life for millions of fans.\n\nRole summary\n\nLead Hasbro\u2019s commercial performance across Central \u0026 Eastern Europe (CEE) and Germany, Switzerland \u0026 Austria (GSA), delivering sustainable profitable growth. Own customer strategy, investment governance and senior customer partnerships, while building a high-performing team and collaborating cross-functionally to deliver Hasbro brand and portfolio priorities.\n\nLocation \u0026 hybrid working pattern\n\nBased in Frankfurt, Germany. This role follows Hasbro\u2019s hybrid working pattern: in-office Tuesday, Wednesday and Thursday, with remote work on Monday and Friday by agreement with the line manager and subject to business needs.\n\nLeadership scope\n\n * People leadership of a multi-market sales team; accountable for talent, capability building, succession and performance culture.\n * Senior leadership interface with European/Regional Sales Leadership and key cross-functional partners.\n\n\n\nKey responsibilities\n\n1) Deliver performance \u0026 P\u0026L outcomes\n\n * Own delivery of budgeted net sales, operating margin and investment targets across CEE \u0026 GSA; actively manage risks and opportunities through gap analysis and corrective action.\n * Lead the annual and in-year business planning cycle (forecasting, phasing, pipeline visibility) and ensure robust execution discipline.\n\n\n\n2) Set and execute customer \u0026 market strategy\n\n * Develop and deliver multi-year (1\u20135-year) commercial strategies aligned with Hasbro brand/portfolio priorities and regional direction.\n * Drive joint business plans with priority customers and distributor/partner networks; define shared KPIs, cadence and governance to deliver mutual growth.\n * Own range, distribution and activation recommendations (including exclusives) to optimise brand representation, shelf presence and retailer execution.\n\n\n\n3) Lead senior customer relationships \u0026 negotiations\n\n * Build and sustain executive-level partnerships with key retail customers and strategic partners; lead key customer meetings and steer complex negotiations.\n * Lead contract and trading term development; ensure compliant, consistent and value-accretive agreements, escalating as required for approvals.\n\n\n\n4) Investment governance \u0026 commercial controls\n\n * Own trade investment and allowance strategy (incl. PAF and JMA budgets where applicable): modelling, recommendation, approval alignment and performance tracking.\n * Ensure performance-based use of investment, robust controls and clear ROI discipline; develop customer profitability views and decision frameworks.\n\n\n\n5) Cross-functional leadership\n\n * Partner with Regional \u0026 Local Marketing, Sales Operations, Finance, Supply/Planning, and Category teams to align forecasts, execution, and customer-facing plans.\n * Share best practices across European/Global sales leadership; lead cross-market initiatives that improve ways of working and performance.\n\n\n\n6) People leadership \u0026 culture\n\n * Recruit, develop and retain talent; set clear objectives, coach for impact, and run a consistent performance and succession rhythm.\n * Model leadership behaviours: growth mindset, accountability, thoughtful risk-taking, resilience and effective stakeholder management.\n\n\n\nKey stakeholders\n\n * External: senior leadership at key retailers, distributors/partners and service providers across CEE \u0026 GSA.\n * Internal: Regional/European Sales Leadership, Marketing (Regional \u0026 Local), Finance, Sales Operations, Supply Chain/Planning, Category/Revenue Growth Management, Consumer Products (as applicable).\n\n\n\nSkills \u0026 experience \n\n * Senior commercial leadership experience across multi-country/complex route-to-market environments, ideally FMCG/consumer goods/retail.\n * Proven track record of delivering net sales and margin outcomes, with strong trade investment and ROI discipline.\n * Executive-level customer relationship management and contract negotiation capability.\n * Strong analytical and financial modelling skills; able to challenge assumptions and drive clear recommendations.\n * Inspirational people leader; strong collaboration and influence across matrixed organisations.\n\n\n\nLeadership values\n\n * Knowing is Half the Battle \u2013 use data and insight to make better decisions; keep the customer/fan at the centre.\n * Take Charge \u2013 operate like an owner; take smart risks; enrol others.\n * Break the Mold \u2013 stay curious; seek continuous improvement; innovate and experiment.\n * Be Legendary \u2013 dream big; stay hungry; translate strategy into action; inspire others.\n * The Matrix of Leadership \u2013 lead with integrity; build trust; hold self and others accountable; be values-based.\n * Friendship is Magic \u2013 collaborate to achieve shared goals; value diverse viewpoints; develop others.\n\n\n\n#LI-Hybrid\n\nHasbro is an Equal Opportunities Employer\n\nThe above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.\n\nInterviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.\n