Activate JobCopilot
- Analyze and monitor international retail structures (e-commerce & brick-and-mortar) to strategically strengthen IFA and its retail communities
- Activate international retailers and build strategic trade partnerships independently and in close collaboration with our Global Sales Agents Network
- Further develop trade visitor services and international marketing initiatives
- Work cross-functionally with Brand, Marketing, PR, Sales, and Operations to execute campaigns, events, and activation measures
- Align closely with Sales Operations (Guest Management & VIP Relations) to synchronize databases, target groups, and programs
- Acquire new international retail partnerships
- Strengthen and strategically expand existing European key retail accounts
- Promote and coordinate thematic and protocol-driven guided tours with exhibitors and stakeholders
- Represent IFA at national and international industry events
- Identify and develop new Retail and Partner VIPs
- Manage strategic research and association partners (e.g., ZVEI, BVT, VDE, NIQ)
- Oversee national and European retail cooperations (e.g., EURONICS, expert, EP:, EK Retail, MediaMarktSaturn)
- Further develop our Retail Benefits Program (VIP Retailer Program) in close coordination with Brand, Marketing, PR, and Operations
- Organize and manage trade visitor tours, including registration processes and participant communication
- Plan and execute exclusive VIP formats (receptions, lounge concepts, breakfasts, lunches, etc.)
- Coordinate and qualify exhibitor applications for guided tours in alignment with gfu, IFA Management, and partners
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