Search & Content Strategy Manager (m/f/d)

Working within our global digital ecosystem across 18+ international markets, you will lead the evolution of search and content strategy in the era of AI-powered discovery. You will combine strategic thinking with hands-on execution to improve how our content is created, optimized and discovered across search engines and AI-driven experiences.

In return for your expertise in SEO, content operations and analytics, you will join a collaborative international environment where innovation, continuous improvement and measurable impact are highly valued.

More about the role

• Own and evolve the global search and content optimization strategy across international markets
• Build a data-driven view of content performance, quality, gaps and optimization opportunities across the website ecosystem
• Drive the transition from traditional SEO towards AI-first discoverability, including semantic optimization and LLM-focused content approaches
• Define scalable frameworks, standards and best practices for content quality, localization and optimization workflows
• Leverage tools such as Ahrefs, Google Search Console, Google Analytics 4 and Screaming Frog SEO Spider to identify high-impact opportunities
• Collaborate with country teams, agencies, engineering and analytics stakeholders to drive alignment and implementation of best practices
• Measure and communicate impact through KPIs linked to visibility, traffic, engagement and business outcomes

More about you

• 7+ years of experience leading SEO and content strategy across international or multi-market environments
• Strong expertise in technical SEO, including crawlability, indexation, site structure and structured data implementation
• Hands-on experience with Ahrefs, Google Search Console, Google Analytics 4 and Screaming Frog SEO Spider
• Experience building scalable governance models, frameworks, content standards or optimization programs adopted across teams
• Strong analytical and strategic thinking skills with the ability to turn data and complexity into actionable priorities
• Experience collaborating cross-functionally with engineering, analytics, localization and content stakeholders
• Fluent in English, both written and spoken

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.