Senior Digital Media Planner Luxury Automotive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

This is what we offer you:

• Work-Life Balance: With our flexible working hours & remote work options, you can design your daily routine to suit you. You can also compensate for overtime.


• Vacation Mode On: You receive 30 vacation days plus one flexible day – in addition, the 24th and 31st of December are free.


• Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.


• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.


• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.


• Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.

This is what you move:

As Senior Digital Media Planner Luxury Automotive, you will assume strategic and operational responsibility for digital campaigns and budgets, and actively help our client grow as part of annual strategies and pitches.

• Digital Campaign Planning: You are responsible for implementing digital campaigns from planning through to completion. You take a holistic approach and coordinate closely with our channel experts in paid search, paid social, programmatic, and e-commerce.


• Market & Media Monitoring: At the same time, you monitor market and media trends and use these insights to develop recommendations for placements, formats, and targeting.


• Stakeholder Management: Overseeing the coordination with consultants, marketers, channel experts, and campaign management falls under your responsibility.


• Offer & Partnership Evaluation: Offers, partnerships, and special advertising formats will be requested and evaluated by you.


• Conditions Management & Budget Responsibility: Through close collaboration with the Investment Team, you ensure the best terms and conditions for our clients. At the same time, you are responsible for your clients’ entire digital budget through detailed annual forecasts.


• Strategy & Pitch Development: You further develop existing and new clients through innovative concepts and ideas as part of pitches and annual strategies.

This is what you bring:

• Education: A degree or a completed vocational training in marketing, media, business, or a related field is what you bring.


• Professional Experience: You have at least 3 years of experience in planning or consulting on digital media campaigns.


• Technical Expertise: You are thoroughly familiar with common planning tools, relevant media terminology, and online KPIs.


• Tools & Affinity For Numbers: We value your ability to combine excellent Excel skills with strong analytical thinking and a commitment to high quality standards. 


• Working Style: You are highly organized, resilient, and self-reliant, and you excel at clear communication and teamwork.


• Language Skills: Excellent written and spoken German skills round out your profile.

Furthermore you are: #strategic #proactive #customer-focused

If this job sounds exciting to you, we strongly encourage you to apply, even if you don't have every qualification listed above.

Life at WPP Media:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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