Senior Director Marketing Communications

Our client, one of Germanys fastest growing retailers with 3000+ stores with a vision for 5000+ stores by 2027. This family friendly, all under one roof multi category giant are looking to re-energise their footprint, drive brand equity and build their core identity for the future.

In this role as Marketing & Communications leader will be responsible for developing and driving awareness in both digital and offline presence for the retail operations for all communication and launches to deepen customer relationships, and consumer awareness, drive awareness and adoption.

Your vision will empower the team and drive marketing strategies and go-to-market programs. Driving both marketing campaigns to press and marketing material. A professional who will maximize social engagement across all channels and platforms and focus on revenue generation and growth and ROI incentives. A key driver on CSR, Internal and external responsibility, a duty to align the workforce and peers for the vision for the future.

You will design, create, align and execute end-to-end marketing initiatives that drive innovative and advanced launches along with targeted campaigns in various markets/channels/segments/target users, from driving customer events and internal and external communications for the group.

Responsibilities

1. Design, develop, implement and drive the delivery of the marketing strategy / Plan for new and existing businesses, new launches of products, store locations and new initiatives for group.
2. Work with senior leadership teams to develop an impactful account-based marketing plan for key accounts, new customers, and consumers both traditional, and digitally and eliminate agency coverage.
3. Develop and define the CSR framework and platform for the group
4. Define the change management plan with clear vision and goal with achievable ROI
5. Champion highly collaborative alignments with Strategy, Partnerships, Sales and Operations.
6. Develop key performance metrics for all marketing investments
7. Develop corporate communications for the group and its subsector businesses.
8. Be an inspirational leader across the business providing expert marketing advice
9. Work with shareholders and marketing and communication teams to develop marketing/communication programs to increase brand awareness in countries via media mentions, PR, and retail-specific industry sectors.

The new marketing leader will have a fundamental basic understanding of the growth stages of a recognized retail brand of driving a fast-paced retail business to make operations smooth and profitable. A hands-on leader who has a track record and demonstrable history of delivering growth and revenues whilst maintaining focus on the brand, products, pricing, and identity of the brand. The critical factor is a dynamic commercial marketing leader who can maximise growth, revenues, social responsibility, followings and ROI.

A leader who has a solid understanding of Retail/FMCG and seasonal trends, a solid innovator who has a solid passion for the brands and understands the German retail landscape and marketplace.

JOB PURPOSE:

The Marketing leader in partnership with the CEO, is responsible for the success of the group's online, digital, marketing, communications and CSR and assures its relevance to the community, the accomplishment Organization’s mission and vision, and the accountability of its diverse constituents.

This will take on an existing successful portfolio of brands and products and maximize the business growth, marketing, sales, and retail. We are looking for innovators, hands-on leaders who can implement change and drive growth, a people leader who can build and develop winning teams.

Management and Administration

1. Provides general oversight of all activities, manages the day-to-day operations, and assures smooth functioning, and efficient organization.
2. Proven ability to train, grow, and develop leadership teams.

2. Assures program quality and organizational stability through the development and implementation of standards and controls, systems and procedures, and regular evaluation.

3. Assures a work environment that recruits, retains, and supports quality staff. Assures process for selecting, developing, motivating, and evaluating staff.

4. Specifies accountabilities for management personnel and evaluates performance regularly.

Mission, Policy and Planning

1. Helps the CEO determine values, mission, vision, and short- and long-term goals for their remit/region

2. Helps monitor and evaluate relevancy to the community, its effectiveness, and its results.

3. Keeps the CEO fully informed on the condition of the group and all the important factors influencing them.

4. Identifies problems and opportunities and addresses them; brings those that are appropriate to the CEO and/or its committees; and facilitates discussion and deliberation.

5. Inform the CEO and its committees about trends, issues, problems, and activities to facilitate policymaking. Recommend policy positions.

Legal Compliance

Assures the filing of all legal and regulatory documents and monitors compliance with relevant laws and regulations.

Community Relations

1. Facilitates the integration of the group into the fabric of the community by using effective Marketing and communications activities. Build trust in the marketplace.

2. Acts as an advocate, within the public and private sectors, for issues relevant to the group and its services

3. Listens to clients/customers/suppliers and the community to improve services and generate community involvement.

4. Serves as chief spokesperson for the group, assuring proper representation of the group to the community.

5. Initiates, develops, and maintains cooperative relationships with key areas & works with regulatory agencies, and represents a healthy relationship.

EXPERIENCE & QUALIFICATION

Bachelor’s Degree or equivalent degree.

10+ years at Senior Marketing Executive Director level

Experience within the German cultures and workplaces.

A true leader who has led big box large format multi merchandising stores.

Proven record in delivering growth year on year and has taken new brands and products to market.

A digital marketing leader who has a record of longevity and stability delivering growth YOY.

A track record within major big box multi-format store retailers across Europe or a major FMCG giant.

A marketing leader who understands the German marketplace, Austria and DACH regions. The perfect profile would be a leader who has built French markets.

SKILLS, KNOWLEDGE & ABILITIES

Commitment to results: The marketing leader is an innovative fast-paced thinker who is customer-focused and goal-driven. Identifies relevant information and helps transform this information into individual and organizational knowledge and learning.

The marketing leader is action-oriented and innovative. S/he translates broad goals into achievable steps. S/he anticipates and solves problems and takes advantage of opportunities, is a self-starter, and is a team player.

Business savvy: As a leader, this position requires an individual with knowledge of and experience in management and administration. The position requires demonstrated experience in Integrating and coordinating diverse areas of management with the retail/supermarket/big box store landscape.

A high level of personal skills is required to make formal, persuasive presentations to groups and to deal effectively with people from all segments of the community. A high energy profile is a must with a no-fear attitude.

The individual must be comfortable with diversity and respectful of a wide range of faiths, beliefs, and experiences.

Leading change: The Marketing leader possesses the skills and implements the functions of a leader. S/he shares the group's values, mission, and vision. S/he consistently displays integrity, models behaviour, develops people and builds teams. This individual deals effectively with demanding situations and designs and implements interventions.

Motivating: The Marketing leader manages continuity, change and transition. This individual knows how to influence and enable others. S/he addresses the impact of attitude and action on the group and its participants.