Senior Event Manager - Field Marketing

Lobster's entire event engine - from strategy to execution. You won't just plan events: you'll build the playbook that turns offline experiences into measurable pipeline and positions Lobster as the brand supply chain leaders want to be associated with.

• Lobster's annual events and experiences strategy across owned events (Data Hero Summit, executive roundtables, customer meetups), external conferences (trade fairs, partner events, industry summits), and digital activations (webinars, virtual roundtables)
• The Lobster Data Hero Summit 2027 - our flagship event for 1,000+ supply chain, IT, and data leaders, from venue selection and speaker programme to attendee experience and commercial activation
• Regional satellite events across DACH, Benelux, Nordics, UK, and France that feed into and extend the flagship moment
• The sales activation layer around every event: pre-event outreach, on-site meeting orchestration, post-event follow-up sequences, and pipeline attribution
• The event ROI framework - tracking leads generated, meetings booked, influenced pipeline, and cost per opportunity across all formats
• The offline-to-digital bridge - extending event impact through content repurposing, live social amplification, on-demand libraries, and digital community engagement
• End-to-end event delivery including budgeting, vendor management, creative direction, and on-site execution
• Community & partnership development - building relationships with industry associations, tech alliances, and local networks to extend Lobster's event footprint

• 7+ years in B2B event management, including 3+ years in a senior or lead role owning large-scale events (500+ attendees)
• A track record of building events that drive measurable pipeline and revenue - not just attendance numbers
• Experience in B2B SaaS, enterprise software, supply chain, logistics, or manufacturing tech
• Proven ability to manage complex, multi-stakeholder events across multiple European markets
• Strong commercial instinct - you think in leads, pipeline, and customer lifetime value, not just event satisfaction scores
• Excellent project management skills: you can run a €500K+ event budget, manage 10+ vendors, and keep 20 stakeholders aligned
• Fluency in English and German
• Willingness to travel up to 50% across Europe - you'll need to be where the events are

What sets you apart:

• You've built a flagship event from scratch (or scaled one from 200 to 1,000+ attendees) and can talk about exactly how you did it
• You understand the intersection of events and demand generation - you've designed post-event conversion sequences that turned attendees into pipeline
• You're comfortable with CRM and marketing automation tools (HubSpot preferred) to track attribution and optimise event ROI
• You have a point of view on merging offline experiences with digital engagement - and examples to prove it
• You've worked in a high-growth environment and know what it means to operate with urgency and accountability
• You're a compelling storyteller who can brief a keynote speaker, curate a panel, and write event copy that makes people actually want to show up

• A modern, spacious office with a view of Lake Starnberg in Tutzing
• Subsidised lunches in our in-house restaurant
• A personal learning and development budget
• 30 vacation days per year
• 2 additional paid days off on Christmas Eve and New Year's Eve 
• Up to 20 days of remote work per year from any EU country
• Bike leasing through our partnership with JobRad
• Opportunity to work flexibly from home
• Team evenings every Thursday with refreshments covered by the company
• A company pension plan (bAV)