Senior Manager, Global Marketing Programs

• Working with regional and country business leaders to drive cross-functional alignment and investment in channel expansion activities – including eCommerce and Large Format Retail
• Subsequently working with regional marketing teams to strengthen marketing execution according to agreed channel expansion initiatives, helping them to leverage resources and learning from either the global marketing team or other regional marketing teams
• Leading development and execution of global programs to increase engagement and loyalty of HVAC technicians and installers across key markets. This will again involve working cross-functionally and cross-regionally – creating value for this sales channel not just in marketing but across service, training and other functions
• Maintaining close working relationships with joint venture partners, helping to protect the integrity of the Hitachi brand in all that we do, and overseeing existing governance processes that support this
• Working closely with the CMO to help administer the wider Marketing function through the right cadence of meetings and reviews across the business, and to support management and reporting of budgets – in this you will be assisted by a small team
• Helping the CMO to establish more consistent and regular reporting of marketing metrics, based on our different ‘marketing models’ and go to market strategies in different regions