Senior Marketing Comms & Strategy Manager (m/f/d)

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.

As our Senior Marketing Comms & Strategy Manager (m/f/d), you will be the strategic lead and operational driver behind our global communication channels. You will shape our brand narrative, lead a dynamic communications team, and oversee all channel activity—from social media platforms and PR to major event communications like the World Championships. If you bring a proven track record in global communications strategy, channel governance, team leadership, and digital asset management, this is your match!

YOUR KEY RESPONSIBILITIES

• Global Strategy & Channel Ownership: Oversee cross-channel coordination, positioning, narrative, and strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube, Website, Newsletters, and PR).
• Governance & Quality Control: Manage channel governance, provide creative guidance, and ensure high-quality standards for all designs, social media content, and graphics while resolving any performance gaps.
• Global Leadership & Strategy Alignment: Provide strategic leadership and guidance to global teams regarding channel strategy and resource allocation in accordance with brand objectives. Direct the communication strategy and positioning for key events, including the Age Group event at Worlds, overseeing all relevant global channel activity.
• Team Leadership & Development: Lead the communications team, manage KPIs, run weekly meetings, and foster a supportive environment for team growth and wellbeing.
• Reporting & Analytics: Develop KPI systems, conduct data analysis, and produce seasonal reports to guide decision-making and prioritize initiatives.
• Infrastructure & Event Management: Drive global communications planning, PR strategies, and manage event communications (including media days, live content capture, budgets, and media accreditation).
• Project & Asset Management: Oversee channel guidelines and essential asset tools (Bynder, Drive, Brevo, Meta).
• Resource Coordination: Coordinate seamlessly with internal teams and external freelancers, managing project approvals, invoices, and schedules.

YOUR PROFILE

• Relevant Experience: Senior-level experience in marketing communications, brand PR, or global channel management within a fast-paced sports, lifestyle, or consumer brand environment.
• Strategic & Creative Leader: Proven ability to define multi-channel brand strategies, maintain strict quality control, and direct high-impact communications for major global events.
• People Manager: Strong leadership capabilities with a track record of setting KPIs, guiding cross-functional teams, and building a collaborative, growth-oriented team culture.
• Data & Tech Savvy: Proficient in data analytics, KPI reporting, and modern asset/marketing tech stacks (Bynder, Meta, Brevo, AI workflow tools).
• Strategic Vision: Hands-on event execution and media management capabilities.
• Location: Based in or relocatable to London / Hamburg.
• Language: english C-Level, other languages are a +

WHAT WE OFFER

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
• A motivated, international team with a genuine passion for sports and events.
• A healthy work-life balance thanks to flexible, trust-based working hours.
• A modern office in a top location – right in Hamburg Altona with excellent transport connections.
• 28 vacation days to recharge and reset.
• A Wellpass membership and discounted lunch options in-house.
• Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.
• Employee discounts in our HYROX stores.

INTERESTED?

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.