Senior Marketing Manager - Demand Generation

At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.  

As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.  

Who we’re looking for  

• Commercially driven, with proven pipeline ownership across the full funnel 

• Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale 

• Track record of diagnosing and fixing underperformance, not just executing what's already in place 

• Data-led approach to funnel management, conversion optimisation and performance reporting 

• Deep understanding of the DACH market, including localisation and B2B buyer behaviour 

• High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally 

What you’ll do  

• Own DACH pipeline performance — targets, pacing and corrective actions 

• Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners 

• Lead campaign planning and execution with a clear focus on pipeline and revenue impact 

• Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation 

• Partner closely with Sales on account targeting, pipeline coverage and performance alignment 

• Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand