Senior Newsletter Manager (m/f/d)

Unternehmen : Thomas Sabo

Auftragstyp : Vollzeit

Lauf An Der Pegnitz, Germany

Arbeitsbeschreibung - Senior Newsletter Manager (m/f/d)

About us

THOMAS SABO is an innovative, international lifestyle company that creates inspiring jewelry and watch products, as well as sunglasses and other accessories for women and men. Our driving forces are a love for fashion and a fascination with creating unique, expressive designs that always follow current trends.

You don’t just want to reach customers, but to truly engage and excite them over the long term. With your understanding of target groups, data-driven decisions, and innovative communication solutions, you create real brand experiences across the entire customer journey. Join our team and actively help shape modern CRM and loyalty strategies.

To support our team at the head office in Lauf an der Pegnitz we are looking for you to join us as soon as possible as Senior Newsletter Manager (m/f/d).

Your mission

Responsibility for all B2C E-Mail marketing as well as B2B newsletters – from topic planning to reporting
Responsibility for measures to acquire and activate members of the Privilege Club
Development of innovative ideas for customer communication and deriving actionable recommendations and business cases
Independent management of CRM projects in digital communication and loyalty, in close cooperation with relevant departments
Planning and coordination of targeted omni-channel campaigns (e.g. E-Mail, WhatsApp, POS)
Tracking relevant KPIs, running A/B tests, and continuously improving existing campaigns
Product and process ownership for the email automation tool Salesforce Marketing Cloud
Management and further development of the central customer database Salesforce Core Cloud
Close collaboration with internal stakeholders and external service providers
Analysis of market trends in email marketing, loyalty, and AI

Your profil

Completed university degree in Marketing, Communications, Business Informatics or a comparable qualification
At least 5 years of professional experience in CRM, email marketing or loyalty
Solid knowledge of email marketing, customer loyalty management, and cross-channel communication
Practical experience with CRM and marketing automation systems (ideally Salesforce)
Confident use of tools such as Looker Studio, Google Analytics, and attribution models
Knowledge of HTML, CSS, SQL, and AMPScript is a plus
Strong analytical skills, structured working style, and high technical affinity
Good sense for trends, customer needs, and target groups
Strong communication skills, team spirit, and a hands-on mindset
Interest in fashion, jewelry, and lifestyle topics

Why us?

THOMAS SABO offers you a position in a diverse and service-oriented work environment where you have the opportunity to utilize your talents in an inspiring atmosphere. Additional benefits include:

Challenging and responsible tasks with room for your own ideas
Team-oriented corporate culture and modern work environment
Short and fast decision-making processes in a medium-sized company
Flexible working hours through flextime arrangement
Ample employee parking at the company premises, including a covered bicycle parking area with E-bike charging stations
Subsidized cafeteria with a wide selection of fresh dishes and changing snacks
Company-owned gym

Your way to us

We look forward to receiving your application in english, including your earliest possible start date and salary expectations. Please note that your application file should not exceed 10 MB.

If you have any questions, feel free to contact Michelle Stiemer (by phone at +49 9123 9715-0 or via email at [email protected]).

Curious to learn more? Visit our career page for further opportunities and insights into working at THOMAS SABO.

As a regional and international employer, THOMAS SABO offers opportunities to people of all ages and qualification levels and actively supports diversity in all its forms, regardless of gender, age, nationality, cultural or religious background, or sexual orientation.

Original job Senior Newsletter Manager (m/f/d) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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