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Senior Paid Social Manager (all genders)

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Arbeitsbeschreibung - Senior Paid Social Manager (all genders)

We are looking for a Senior Paid Marketing Manager (all genders) to lead our acquisition efforts across the paid social channels. You will be responsible for executing and optimizing acquisition campaigns across multiple social media platforms, such as Meta, TikTok, YouTube. You will focus on creating and launching high-impact ad creatives, designing high-converting Landing Pages, conducting experiments, and analyzing data to improve marketing performance. You will also work cross-functionally with the BI, CRO, Design, Influencer and International teams to develop campaigns, design strategies for each market, monitor KPIs, and provide regular business reporting to key stakeholders.
  • Execute and optimize acquisition campaigns across social platforms, such as Meta, TikTok and YouTube
  • Work cross-functionally to develop, launch, and track high-impact ad creatives (static and video) and high-converting Landing Pages that drive engagement and revenue
  • Design and run experiments, full-funnel approach, incrementality tests, and provide data-driven recommendations to improve marketing mix, and best practices
  • Develop scalable processes for content creation and landing page optimization suitable for international markets
  • Develop promotional offers and bundles to drive sales and boost long-term customer loyalty
  • Develop and run daily/weekly/monthly business reporting for stakeholders at various levels
  • Develop and maintain playbooks on social media advertising best practices for both organic and paid campaigns, considering the needs of key stakeholders
  • 3+ years of experience managing paid social media campaigns on Meta and ideally YouTube
  • Experience with budgets above 250.000€/ month
  • Strong understanding of Meta tracking and events, and analytics tools such as GA4
  • Proven ability to request, brief and challenge ad content creation and landing page optimization
  • Experience with working across multiple markets
  • Excellent communication and collaboration skills in English
  • Passion for natural health and wellness is a plus
  • An appealing discount on all of our products – from essential oils to vitamins & nutrients
  • We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
  • The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
  • A healthy balance is important to us: we offer a hybrid work model and 'workation'
  • Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
  • You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
  • Inviting office spaces with access to plenty of organic teas and superfoods from around the world
  • We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Original job Senior Paid Social Manager (all genders) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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