(Senior) Product Marketing Manager (f/m/d) - Berlin/Brandenburg Metropolitan Region

How you will make an impact

At Hygraph, we’re on a mission for businesses to unlock their content's full potential with our Headless CMS. Companies like Epic Games, Samsung, Dr.Oetker, and Shure rely on Hygraph to deliver unique content-driven experiences.

As our (Senior) Product Marketing Manager at Hygraph, you will help position, launch, and promote Hygraph. Your job is to increase awareness of our product, support sales and marketing, and communicate our value effectively.

You’ll work closely with teams like Marketing, Sales, Product, and Customer Success to ensure our messaging stays relevant. Your role involves creating compelling stories, sales materials, and thought leadership content that connect with our audience. Reporting to the Head of Product Marketing, you'll help refine and expand how we communicate Hygraph’s unique advantages.

What you will be working on:

• Bridge product and customer needs – Clearly explain how Hygraph solves real-world problems better than competitors, especially for marketers, business decision-makers, developers, and IT leaders.

• Develop clear messaging – Create content tailored to technical audiences (developers, product owners, technical leads) and non-technical audiences (business decision-makers, marketing teams, etc.), ensuring clarity for all.

• Create engaging content – Write blogs, case studies, and landing pages, host webinars, record videos, and develop materials that highlight Hygraph’s value.

• Translate technical features into benefits – Work with Product Managers and Engineers to make complex capabilities easy to understand.

• Engage with customers and developers – Listen to their challenges, identify opportunities, and turn insights into messaging that drives adoption.

Bridge product and customer needs – Clearly explain how Hygraph solves real-world problems better than competitors, especially for marketers, business decision-makers, developers, and IT leaders.

Develop clear messaging – Create content tailored to technical audiences (developers, product owners, technical leads) and non-technical audiences (business decision-makers, marketing teams, etc.), ensuring clarity for all.

Create engaging content – Write blogs, case studies, and landing pages, host webinars, record videos, and develop materials that highlight Hygraph’s value.

Translate technical features into benefits – Work with Product Managers and Engineers to make complex capabilities easy to understand.

Engage with customers and developers – Listen to their challenges, identify opportunities, and turn insights into messaging that drives adoption.