Senior Team Lead - Categories

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. 

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

The department’s mission - Business Operations & Strategy

For our travelers: offer the world's most comprehensive selection of activities, and guarantee an unforgettable and seamless experience.

For our suppliers and connectivity partners: create the best platform that simplifies every aspect of their digital growth journey, and builds win-win relationships.

Team Mission - Top Points of Interest

As a team we are driven by a singular vision: to curate the world's most exceptional customer experience and inventory at the most visited attractions in the world such as Disneyland, Eiffel Tower, Louvre Museum, and Broadway. These locations behave differently than other less demanded locations and therefore require customized and cross-functional strategies. 

The Categories team, takes on a category-specific focus on the experiences that matter most to travelers. Our mission is to own and grow a portfolio of Entrance ticket categories — spanning both established and emerging segments.

The role

We are looking for a senior strategic leader to lead a team of Senior Managers who build the strategies, partnerships, and capabilities across distinct categories.  You will set the vision and direction for how GetYourGuide enters and scales specific verticals  This role reports into the Head of Top Points of Interest.

Your mission

• Assess and prioritise sub-categories based on market opportunity, traveler demand, and strategic fit.


• Translate market analysis and traveler insights into a clear roadmap for growing each sub-category.


• Develop the value proposition and go-to-market approach for each sub-category, driving performance across both established and emerging segments.


• Oversee the end-to-end performance and growth of each sub-category, setting clear goals, milestones, and success metrics.


• Drive cross-functional alignment with Product, Marketing, Sales, and other teams


• Lead, coach, and grow a team of Go-to-Market Managers, each responsible for owning and scaling an individual sub-category.


• Report monthly progress across all sub-categories to key stakeholders, including the Executive team. Stakeholders.


• Represent the team's strategy and results with clarity and conviction, driving buy-in and resource allocation.


• Define team ways of working, playbooks, and processes to enable scale.

Your toolkit

• You have 5 to 10 years work experience, incl. people management. Either at a large tech company (> € 1 billion annual revenue), Start-up and/or at McKinsey & Company, Boston Consulting Group, or Bain & Company


• You are entrepreneurial, business savvy, creative, and willing to get your hands dirty


• You are a strong people leader who knows how to hire, develop, and retain talent while maintaining a high bar for output and ambition.


• You are a sharp analytical thinker who builds conviction with data, using tools like Excel, Looker, and external market datasets.


• You thrive in ambiguity: you take the lead without needing detailed instructions and bring structure to complex, cross-functional problems.


• Excellent written and verbal communication skills in English; additional languages are a plus.


• You are a skilled communicator and influencer, able to align stakeholders across functions and seniority levels.


• Marketing and or Product knowledge is a strong plus

How we’ll make your career journey extraordinary

• Invest in your development with an annual personal growth budget and mentorship programs


• Virtual stock options so you can be part of GetYourGuide's success


• Work from anywhere in the world for 30 days per year


• A hybrid working approach with three days of in-office collaboration and two days of optional remote focus time


• Opportunities to collaborate and connect with team members through quarterly team events and yearly company-wide summits


• Monthly transportation and fitness budget


• Discounts for you, your friends, and family on GetYourGuide activities


• Language reimbursement program


• Health and wellness benefits


• And more…

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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