Senior User Acquisition Manager (Loyalty Apps)

About the Role

We’re looking for a Senior User Acquisition Manager to lead growth initiatives across key marketing channels and international markets. This role is ideal for someone who thrives in performance-driven environments, enjoys scaling campaigns, and combines analytical thinking with creative problem-solving.

You’ll own campaign strategy and execution end-to-end, working closely with creative, product, and analytics teams to drive sustainable user growth.

What We’re Looking For

• A performance marketer with strong hands-on experience across major UA channels
  


• Expertise in either Google Ads or Paid Social is preferred, though broad multi-channel experience is equally valuable
  


• Someone comfortable managing and scaling large marketing budgets
  


• A proactive, ownership-driven mindset with strong collaboration skills
  


• A data-driven thinker who can turn insights into actionable growth opportunities
  

What You’ll Do

• Plan, launch, optimize, and scale campaigns across Meta, Google, TikTok, DSPs, and emerging channels
  


• Manage large-scale budgets across multiple acquisition channels
  


• Build and execute structured testing strategies to improve performance
  


• Collaborate closely with creative teams to test and scale winning ad concepts
  


• Analyze campaign performance across the full funnel and identify optimization opportunities
  


• Explore and test new partners, channels, and growth initiatives
  


• Work cross-functionally with product, analytics, and creative teams to align growth strategies with business goals
  

Requirements

• 5+ years of experience in User Acquisition or Performance Marketing, ideally within mobile apps or gaming
  


• Strong understanding of attribution models, SKAN, MMPs, and postback systems
  


• Experience with funnel metrics, cohort analysis, and incrementality testing
  


• Proven track record of scaling campaigns successfully across multiple channels
  


• Experience with DSP platforms such as Kayzen, Smadex, or similar is a plus
  


• Strong analytical, strategic, and problem-solving skills
  


• Ability to work independently and take ownership in a fast-moving environment
  

Benefits