SEO & GEO Lead (Freelance)

At parcelLab, we're reshaping how the world's leading brands manage the post-purchase experience.

Our Post-Purchase Customer Experience platform helps companies like John Lewis, H&M, Farfetch, New Look, IKEA, and others turn operational complexity into powerful customer moments - driving loyalty, retention, and revenue.

This is a chance to take real ownership of SEO and GEO at a company that's actively investing in both. We're bridging a gap before our permanent Organic Growth Engineer hire with a focused freelance engagement — someone who can move quickly, show measurable impact, and help inform what that permanent role becomes.

The Engagement:

• Freelance, 2-3 days/week, fully remote (UK/EU preferred, not US), async-first

• 6 months, with monthly extension reviews after month 3

• Entry is via a paid test project, before the retainer begins

What you'll do:

• Run an SEO + GEO audit focused on returns (our main organic priority), review our AI citation footprint against key competitors (Narvar, Loop Returns, ZigZag, among others), and ship three fixes - as the paid test project before the retainer begins

• Own SEO + GEO strategy and execution: keyword/topic priorities, content production, on-page optimisation

• Drive AI-search visibility - getting parcelLab cited by ChatGPT, Claude, Perplexity, and Gemini on post-purchase, returns, and delivery-experience queries

• Lead content beyond the blog - page-level content optimisation, website content, partner content, and PR; the strategy for our full off-site and on-site visibility mix sits with this role

• Build community and off-site visibility - presence in the communities and sources where our buyers research, and where LLMs source their answers

• Differentiate strategy and measurement by market - we operate globally with a focus on the US, UK, and Europe

• Propose the 6-month success framework as part of the engagement, covering organic traffic, organic-sourced pipeline, and AI visibility, with a simple monthly readout

• Produce all assets yourself end-to-end - you'll have support, but this is a hands-on execution role with a priority on results now

What we're looking for:

• Native-level English, strong writer - your assets ship without an editing layer

• AI-first: you leverage AI to its full extent across research, production, and workflows, without producing AI slop - editorial judgment is the differentiator

• Fully remote; UK-based or native-English talent in EU hubs (Berlin, Amsterdam, Lisbon)

• 5+ years in SEO/organic growth, B2B SaaS preferred

• Hands-on GEO work with proof - citation tracking, llms.txt, schema, entity work - not repackaged SEO

• Builder: you've shipped AI-assisted content workflows, not just used ChatGPT

• Self-managing: you need a brief and access, not supervision

Bonus Points:

• Experience proposing or building measurement frameworks spanning organic traffic, pipeline attribution, and AI visibility

• Familiarity with our stack: WordPress, SEMrush, Google Search Console, GA4, HubSpot, Salesforce, Clay, Notion - or strong opinions on what to bring in instead

• Track record working with competitors in adjacent post-purchase/returns spaces

6-month success criteria:

• Organic traffic: +30% to priority clusters vs baseline, led by returns

• Keyword rankings: Top 3 for 5-8 priority terms, and top 10 for 15-20 supporting terms, across US/UK/EU

• GEO / AI visibility: Double our AI visibility index from ~25-30% today to 50-60%, with parcelLab cited across our top 10 commercial queries (ChatGPT, Claude, Perplexity, Gemini)

• Organic-sourced pipeline: +40% vs baseline, tracked monthly in HubSpot/Salesforce

Who you'll work with:

• Reporting to our Director of Marketing on strategy, priorities, and outcomes, and to our Product Marketing lead on day-to-day work, messaging, positioning, and content angles

• Supported by Product Marketing, our website/technical lead, Design, active PR freelancers, and a wider network of partners - though you produce all assets yourself end-to-end

How the engagement runs:

• Week 1: A 90-minute context download with the Director of Marketing, Product Marketing, and our website/technical lead, plus access to HubSpot, GA4, Search Console, Ahrefs, Notion, and existing shipping studies

• Weekly: A 30-minute check-in with Product Marketing; you post an async ship log covering what shipped, what's next, and any blockers

• Biweekly: 30 minutes with the Director of Marketing - priorities and outcomes only

• Monthly: A metrics readout covering organic traffic, pipeline, and AI visibility

About parcelLab:

parcelLab's platform unifies every touchpoint from customer conversion, order tracking, delivery, returns, and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post-purchase into a competitive advantage.

It's all in a day's work for us:

• Monitor over six million shipments per day

• 175+ countries across the globe use our tracking pages

• 1000+ brands use parcelLab for their post-purchase experience

• Shipping data comes from more than 350+ carriers worldwide, including DHL, FedEx & DPD

• 150+ employees around the globe, driving innovation together

Equal Opportunities:

parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience.