Social Media Lead

As the Social Media Lead, you will be responsible for shaping and executing the social media strategy for Zellerfeld. You will develop and lead initiatives across all digital channels, creating compelling content that engages our community, enhances brand awareness, and drives business growth. This role requires a creative strategist with a deep understanding of digital engagement, brand storytelling, and data-driven decision-making.

Key Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives.

• Content Creation & Storytelling: Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting.

• Community Engagement: Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers.

• Channel Management: Optimize presence across key social media platforms (Instagram, TikTok, Twitter, LinkedIn, YouTube, etc.), ensuring consistent branding and messaging.

• Influencer & Partner Collaborations: Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility.

• Performance Analytics: Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies.

• Campaign Execution: Plan and execute digital marketing campaigns, ensuring measurable impact and ROI.

• Innovation & Trend Analysis: Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation.

Qualifications:

• Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace.

• Strong understanding of digital marketing, audience engagement, and content strategy.

• Hands-on experience with social media management tools, analytics platforms, and content creation.

• Excellent storytelling and communication skills with the ability to craft compelling narratives.

• Experience managing influencer collaborations and brand partnerships.

• Data-driven mindset with the ability to derive insights and make strategic decisions.

• Passion for design, innovation, and emerging trends in digital content and social media.

• Ability to work cross-functionally with marketing, design, and product teams.

What We Offer:

• The opportunity to shape the future of digital branding in a disruptive industry.

• A dynamic and innovative work environment within a pioneering company.

• Competitive salary and benefits package.

• The chance to collaborate with world-class designers and industry leaders.

• A flexible and creative workspace in Hamburg. The position is based in Hamburg so we would accept applicants either based in Hamburg or willing to relocate to Hamburg.

If you are a social media visionary ready to build the future of Zellerfeld’s digital presence, we’d love to hear from you! Apply now to join our team and make an impact.

Join Us
We are an innovative startup at the forefront of 3D-printed shoe technology, and we’re looking for passionate engineers to join our dynamic team. In this key role, you’ll have the opportunity to directly influence the future of how shoes are designed and produced, making your mark on an exciting and rapidly growing industry.


Team and Work-Life
At our company, you’ll work with a diverse and multidisciplinary team of engineers, designers, and innovators who share a common goal: to revolutionize the footwear industry. We value humility, teamwork, and pushing boundaries. With a flat hierarchy, your voice will always be heard, and you’ll have the chance to collaborate across the team—including with leadership.


About Us
We are reimagining footwear with the first 3D printing technology for custom-made shoes, aiming to put printed shoes on every foot. Backed by a network of founders, influencers, and celebrities, we’re driven to disrupt the status quo and create long-lasting change. Join us as we continue to innovate and make a positive impact on the industry and beyond.


Diversity
We celebrate diversity and are committed to creating an inclusive culture. Your background, age, race, gender, or beliefs don’t matter to us—what counts is your passion and the value you bring to the team.