- Plan, create and publish content across Instagram and other relevant channels
- Manage community interactions — responding to comments, DMs, and fostering genuine engagement
- Develop a consistent content calendar aligned with product launches, campaigns and seasonal moments
- Monitor performance metrics and translate insights into actionable content improvements
- Maintain and develop the brand voice across all platforms
- Identify and approach creators whose aesthetic and values align with the Motel a Miio brand
- Execute campaigns, collaborations and influencers partnerships end to end