Specialist Digital & Performance Marketing Europe-Central (f/m/d)

Developing and implementing innovative content strategies for the website and B2B social media channels (LinkedIn, YouTube, etc.)

Advice and content support for our colleagues on communication

Conception, implementation and management of organic & paid marketing campaigns with a focus on LinkedIn, Google Ads (SEA) and display campaigns

Analysing and optimising our website to increase conversion rates and user-friendliness

Optimisation of search engine rankings through targeted SEO measures

Preparing and analysing relevant marketing key figures to create meaningful reports

Use of AI and data-based tools to continuously improve performance intelligence

Degree in marketing, communications, digital media or a related field of study

Significant professional experience in digital marketing in a company or agency

Sound knowledge of social media platforms and strategies, especially LinkedIn

Basic professional experience in website optimisation and content management

Proven experience in dealing with SEO/SEA, ideally knowledge of Matomo

Strong communication skills and the ability to interact effectively with different stakeholders and in a team

Very good command of written and spoken English and German