Sr. Creative Strategist (m/f/d)

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

As Sr. Creative Strategist, you are sitting at the center of our growth on paid social - bridging the gap between data-driven insights and creative execution. You propose authentic ideas and enable others to share theirs, which you transform into production-ready creative concepts with local relevance. Afterwards, you act as a point of contact for all stakeholders in the content creation process and keep the overview on our production pipeline. Lastly, you collaborate closely with media buying to go deep into creative analysis, deriving creative iteration ideas and testing them with a clear structure.

Facilitate Ideation with local nuances

• Gather and distribute actionable findings from performance data and proprietary research to fuel the creative pipeline
• Facilitate creative strategy sessions with market teams and provide continuous feedback on creative performance data
• Analyze the competitor ad ecosystem to identify differentiation potential while proactively scanning platforms like TikTok and Reels for emerging trends and aesthetics to adapt them for core markets

Develop Creative Concepts

• Transform raw ideas and hypotheses into full-funnel, high-converting creative concepts across all awareness stages
• Write compelling direct-response scripts and headlines to drive immediate action
• Develop briefings with clarity to guide content creation stakeholders across video, editing, design, and copywriting
• Build bridges between performance-driven ads and the aesthetic & communicational brand standards

Pipeline Management & Quality Assurance

• Support the prioritization of the production pipeline and provide feedback for content creation stakeholders executing your briefings
• Ensure the final quality and strategic alignment of all creatives before they go live

Analyze & Iterate

• Debrief top-performing assets to derive new hypotheses and scale winning formulas
• Translate complex KPIs like hook-, hold-, and conversion-rates into a comprehensible story for content creation stakeholders with actionable insights
• Develop clear iteration briefings to refine existing assets based on performance signals

Concept Overview

• Maintain a comprehensive overview of active and required creative concepts across every international market

• Direct-Response Marketing: Deep understanding of psychological triggers, direct-response copywriting & storytelling skills - caring deeply about understanding what drives our customers
• Analytical Expertise: Able to interpret and leverage paid social performance data and research/post purchase survey to guide new creative decisions
• Creative Background: Understanding & speaking the language of creative people
• Project & Stakeholder Management: Very organized, proficient in managing multi-stakeholder/cross-functional initiatives, fluent in Notion as project management tool
• Communication skills: Effective and clear collaboration & communication with stakeholders across different teams and seniorities, fluent in German
• Paid Social Knowledge: Thorough understanding of paid social platform dynamics (algorithm, KPI’s, etc.)

• 3+ years in a creative strategy position, plus prior work experience in a creative function (ideally in copywriting)
• Strong understanding of marketing psychology (psychological triggers, persuasion mechanisms, etc.)
• Proficient with performance marketing data, able to navigate the ads manager, read and interpret all KPIs
• Excellent project management and communication skills
• Fluent in English; German is a big plus
• Bonus: Your brain lives in Notion

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

1. Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
2. Hiring Manager interview with Fabian: We will dive a bit deeper into your experience and details of the role.
3. Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple. Here, you’ll also get to know MC (Marie-Christin), our CMO.
4. Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
5. Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
6. Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically his process should take around 2 weeks.