Sr Manager, Marketing

Tactical Execution: Implement marketing tactics and activities as directed by the Associate Director, Marketing and Marketing Director, ensuring timely and effective execution. Digital Marketing: Manage digital marketing efforts, including email campaigns, and online advertising, to enhance brand visibility and engagement while maximizing ROI. Data Analysis: Analyze marketing data to measure the effectiveness of campaigns and initiatives, providing regular reports and recommendations for improvement. Vendor Management: Coordinate with external vendors and agencies to produce marketing materials and services, ensuring quality and adherence to timelines. Team support: Provide support for various marketing projects and initiatives, contributing to the overall success of the marketing team. Project management: Manage various marketing projects (omnichannel, congresses, meetings, materials ), tracking and ensuring progress in a structured and transparent manner facilitating leadership overview. Prepare educational material and concepts directed to physicians, patients and nurses. Demonstrate excellence in project management and effectively managing multiple projects and priorities. Brand planning: Contribute to the local strategic brand plan and financial forecasts in close cross-functional collaboration. Ensure flawless implementation of the German TTR Brand plan in line with the International TTR Brand plan and in cooperation with cross-functional stakeholders in the International region and in Germany / other countries as relevant (eg CH/AT). Insights generation: Leverage primary and secondary market research and competitor analytics critical to aligning brand strategy and optimizing marketing tactics. Budget management: Contributes to managing annual promotional budget, conducting ROI assessments of tactical programs and ensures proper execution. External focus: Plan and organize external events with HCPs and nurses and coordinates congresses. Engage with KOLs in close alignment with Marketing Director and x-functional team. Compliance: Collaborate proactively with the Commercial Review Board (CRB) team including legal, regulatory, medical, and compliance stakeholders to ensure compliant development and execution of marketing initiatives. Foster regular exchange with the field force to continuously support execution in the field. Contribute to representing the German affiliate when participating at international team meetings. Acts as a backup for the Associate Director, Marketing in case of absence. University degree in a related field or comparable educational background 5+ years' experience, thereof min. 4 years of experience in pharmaceutical industry Previous experience in pharmaceutical product management and/or sales is required Hands-on mentality and willingness to take responsibility for multiple operational topics Proven track record in project management and effectively managing multiple projects/priorities Knowledge and experience in rare diseases and ideally cardiology Pronounced resilience, positive and solution focused thinking and acting Hands on mindset, structured, and analytical Organized with systematic approach to prioritization Sense of urgency, ethics, and responsibility Fluent in German and English Willingness to travel up to 25% of the time locally and internationally