Team Lead Community Experience (f/m/d)

You know how to build communities, create meaningful experiences, and lead with both empathy and vision?

Then join plancraft as our new Team Lead Community Experience (f/m/d)!

In this full-time role, you’ll build up and lead a team of project managers with diverse profiles, shape strategic initiatives, and bring in fresh impulses—from partnerships and events to creator relations. Together with the Head of Marketing and fellow Team Leads, you’ll drive brand loyalty, grow engagement, and make sure our community doesn’t just follow us—but feels truly connected.

YOUR ROLE

• Build and lead a team of experts – from hiring and onboarding to continuous feedback and helping them grow in their roles

• Plan and execute events like trade fairs, workshops, and community formats

• Build strategic relationships with creators and partners like STIHL to grow our brand reach

• Own our website and SEO strategy to drive traffic and engagement

• Strengthen our community – online and in person – across the European trades industry

• Align closely with Sales, Product, and other Marketing Leads to drive shared goals

• Track key metrics like MQLs and brand awareness, and act on insights from Looker Studio & Co

Are you a Match?

Must-haves: 

• 5+ years of experience in planning and executing large-scale events and managing multiple stakeholders, preferably within a fast-paced environment

• First experience in functional leadership or coaching of team members

• Excellent communication skills, with the ability to motivate, push and enable team members, align stakeholders and scale output

• Ability to develop and execute long-term strategies for community engagement, brand awareness, and partnerships

• A strong creative mindset and strategic thinking with a highly committed, problem-solving mindset and the willingness to go the extra mile

• Strong interest and capability in leveraging AI tools to streamline and automate workflows

• C1 Level in German and English

Nice-to-have:

• Experience with web analytics tools (e.g. Google Analytics, SEMrush)

• Hands-on experience with no-code tools (e.g. Webflow, SEO-friendly websites)

Join us not just for a job, but for a mission!

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.

• Influence: Take direct responsibility and have a say in a flat-hierarchy company.

• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.

• Growth: We place great value on a strong feedback culture and on supporting you in the best possible way through a learning budget and targeted enablement.

• Tech equipment: You get a MacBook, top over-ear headphones, an individual ChatGPT+ license and everything else you need for your daily doing.

• Location: Our central office is located in the Hamburg city center near Rödingsmarkt incl. large community areas and a rooftop terrace.

• Holidays: Your well-being is important to us. That’s why we offer you 30 paid vacation days. Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.

• International environment: We are a team made up of different nationalities, so our company language is English.

So what are you waiting for? We’re excited to hear from you!