Video & AI Creator - Paid Channels (All Genders)

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

As a Performance Content Creator (Paid & Performance Advertising) you are responsible for developing and producing high-impact paid content across video and AI-driven formats. You own the full creative process from ideation to execution and optimization — leveraging both traditional production methods and modern generative AI tools.

Your focus is on creating conversion-driven content for platforms such as Meta, TikTok, and YouTube, combining storytelling, performance thinking, and scalable production approaches.

You understand how creative decisions directly impact performance metrics and continuously iterate based on data and insights.

 

Key Responsibilities

Concept & Creative Strategy

• Develop performance-driven creative concepts, scripts, and content angles for paid social and video advertising
• Translate campaign goals, audiences, and KPIs into scalable creative approaches
• Build and test creative hypotheses with a strong focus on iteration and learning
• Identify opportunities to leverage AI tools to accelerate ideation and content variation

Content Production (Video & AI)

• Produce content using a mix of:
  • Traditional video production (shooting, directing, editing)
  • AI-based content creation (e.g. generative video & statics with our own internal tool landscape or common GenAI tools.
• Create ad-native content optimized for mobile-first consumption and fast attention capture
• Develop modular assets and variations at scale – always mindful of automated production options.
• Decide independently on the most efficient production method (shoot vs. generate vs. hybrid)

Post-Production & Scaling

• Edit and assemble high-performing creatives using tools such as Premiere Pro, After Effects, or AI editing tools
• Leverage AI for:
  • localization and adaptation
  • asset generation and automation
  • rapid iteration (hooks, cuts, versions)
    
     
• Continuously improve creatives based on performance data
• Ensure platform-specific optimization (formats, durations, safe zones)

Performance & Optimization

• Analyze performance data (CTR, conversion rates, watch time, etc.)
• Iterate creatives based on insights and testing results
• Collaborate closely with marketing and data teams to scale winning concepts
• Contribute to building structured testing frameworks and creative learnings

The employment contract is a fixed-term contract of two years

• 3–5+ years experience in content creation, video production, or performance marketing
• Strong portfolio of performance-driven content (ads, UGC, social-first creatives)
• Experience in ideally both areas:
  • Hands-on video production (filming, editing, storytelling)
  • AI content creation (e.g. generative video, image, voice, automation tools)
• Strong understanding of paid social platforms (Meta, TikTok, YouTube)
• Solid grasp of performance metrics (CTR, watch-through rate, conversions)
• Familiarity with tools such as:
  • Adobe Premiere Pro, After Effects, DaVinci Resolve
  • Common AI tools (e.g. Runway, Pika, Midjourney, ElevenLabs, etc.)
• Ability to work in a fast-paced, high-output environment
• Structured, solution-oriented mindset with strong ownership

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.