Goal of the internship: Development of a Standard Customer Prioritization Framework - Application to the Datacenter Segment
Your tasks and purpose of the internship:
- Development of a standardized customer prioritization framework from a Bourns perspective
- Alignment on relevant evaluation criteria with all internal stakeholders
- Foundation for a focused and systematic new customer development approach
- Application to the Datacenter market segment
- Creation of transparency regarding target customers within the Datacenter environment
Process
1. Definition of Evaluation Framework
- Development of a scalable scoring model applicable across different market segments
2. Application to Datacenter Segment
- Structured analysis of the target market
3. Customer Screening (external)
- Identification of relevant customers based on market and online data
4. Data Alignment (internal)
- Comparison with existing Bourns revenue data
- Identification of existing accounts
- Identification of white spots
5. Activation (Sales)
- Handover of prioritized target accounts to ASMs and distribution partners
- Derivation of concrete sales actions