Praktikum Brand Strategy // Intern Brand Strategy

About Interbrand

Interbrand understands what it takes today to build the world’s most iconic brands.

To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.  

INTERN - BRAND STRATEGY

Location: Cologne

Department: Strategy

Employment Type: Paid Full Time Internship (min. 6 months)

Start Date: TBD

The Opportunity

At Interbrand, strategy is where insight meets possibility. As a Strategy Intern, you'll join our Strategy team for 6-12 months to learn how brands are built, positioned, and evolved. You'll work on real client projects, contribute to strategic thinking, and develop your understanding of how brands create value and connect with audiences. Under the mentorship of experienced strategists, you'll build the analytical and creative thinking that powers meaningful brand work.

What you’ll be doing

• Learn Interbrand's strategic methodology and approach to understand how we analyze brands and develop strategy that drives meanginful conversations with clients

• Onboard into our business and strategy culture and build relationships across the strategy team and disciplines

• Learn how all disciplines collaborate to create iconic moves that can be measured in terms of brand value

• Conduct benchmark analysis, trend-spotting, and competitive research to support the team in identifying insights

• Support senior strategists in building strategic concepts and brand thinking across a varying number of challenges

• Help prepare client presentations and workshop materials

• Contribute ideas and perspectives in internal regroups and meetings

• Participate in client meetings and presentations, observing how strategy is communicated

• Give and receive feedback to stay open to learning and refine strategic thinking

• Engage with Interbrand Academy and external resources to build your brand and strategic knowledge

What we’re looking for

Experience

· In your final year of university or freshly graduated

· Portfolio demonstrating strategic thinking, research, insights and range of thinking

· Active follower of branding across various channels

· Can articulate what makes brands interesting

· Some experience in brand consulting, strategic marketing, market research, or similar field (internships, projects, or coursework welcome)

Relationships

· Collaborative and eager to learn from experienced strategists and peers

· Comfortable speaking up with ideas and perspectives and not afraid to challenge conventional thinking

· Works well in team environments and actively seeks opportunities to work with others

Curiosity

• Unpicks brands, marketing or advertising to stimulate thinking

• Fascinated by the combination of strategy, creativity, and insight

• Eager to learn, explore different industries and brand challenges, and develop strategic thinking

• Interested in understanding the business and commercial side of brands

Commerciality

• Understands the importance of deadlines to deliver work on time and to brief

• Takes ownership of assigned tasks and follows through, shows initiative and reliability

• Recognizes that strategy must connect to business objectives and client outcomes

Communication

· Clearly articulates ideas with strong evidence or references

· Actively listens to feedback and incorporates it into work

· Comfortable presenting work in progress to peers

· Fluent in German and English

Why Interbrand

For over 50 years, we’ve been shaping the world’s most iconic brands. We solve brand challenges through our Thinking & Making approach, combining Human Truth, Brand Economics, and Experience to help our clients make the moves that unlock growth and define what’s next.

We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here, you’ll find transparent career pathways, on-demand learning, honest feedback, real collaboration across borders, and a culture that champions difference and wellbeing.

We don’t do ordinary. And we don’t expect you to either.

We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at [email protected].