Werkstudent Content & Brand (m/w/d)

About the Role

A growing B2B performance marketing and lead generation agency in Berlin is looking for a creative, self-driven Werkstudent Content & Brand (m/w/d) to own their entire brand presence — from founder LinkedIn content to video reels to pitch decks. This is a rare opportunity to build a brand from the ground up with real autonomy, not just execute tasks in a corporate machine.

You'll work 16–20 hours per week, onsite in Berlin, ideally for a duration of 12+ months.

What You'll Do

• Write compelling LinkedIn content for founders and the company account — hooks, storylines, and carousels tailored to a B2B niche audience.

• Produce image and video content end-to-end: concept, shoot, edit, design. Think Reels, talking heads, customer testimonials, and behind-the-scenes.

• Own brand consistency across all channels: website, pitch decks, sales materials, and templates — everything should feel cohesive.

• Build and maintain a content calendar, keeping publishing cadence consistent. Shipping beats perfecting.

• Track performance: analyze content metrics, identify winning formats, and scale what resonates.

What We're Looking For

Must-haves (dealbreakers):

• Currently enrolled student with 16–20 hours/week available.

• Proficiency in video editing software (CapCut, Premiere, or equivalent) — concept to final delivery.

• Proficiency in design tools (Figma, Canva, or equivalent) for visual assets, pitch decks, and sales materials.

• Demonstrated experience producing LinkedIn content (posts, carousels, hooks) and a clear understanding of what performs on the platform.

Required experience:

• Writing marketing and brand content for B2B audiences or SaaS companies.

• Managing content calendars and executing consistent publishing schedules.

• Analyzing content performance metrics to inform strategy and format decisions.

• Producing video content end-to-end including filming, editing, and post-production.

• Building and maintaining brand consistency across multiple touchpoints.

Nice to have:

• Experience with photography, lighting, and on-location content production.

• Background in Go-To-Market (GTM), sales enablement, or marketing for B2B software/SaaS.

• Portfolio or published examples of personal content creation — bring them!

You're a great fit if you:

• Generate ideas, execute them independently, and seek feedback proactively rather than waiting for instructions.

• Live on LinkedIn — it's your daily feed, not unfamiliar territory.

• Want to build something from scratch rather than iterate endlessly in a slow-moving environment.

Location

This is a fully on-site role based in Berlin, Germany. Remote work is not available for this position. Visa sponsorship is not offered.

Compensation & Details

• Type: Werkstudent (part-time student employment)

• Hours: 16–20 hours per week

• Duration: Minimum 12 months preferred