Market & Audience Insights Manager

Antenna Group is a leading international content, media and entertainment organization, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television, Pay TV, OTT, Radio, Cinema Exhibition, Digital, Music, Publishing and Education, throughout Europe, North America and Australia. Antenna Group is currently seeking, to cover the following position:

Market & Audience Insights Manager

About the Role

As a Market & Audience Insights Manager you will have the lead and responsibility in gathering, analyzing, reporting, and providing insights to various departments of the Business Unit. Each department relies on analyzed data and reports to make decisions which will affect the performance of the Business overall.

Job Description

• Conducting data analysis and identifying trends and patterns within the radio market at large, including our group's radio stations and direct competition.

• Assist in defining KPI’s and formulating monthly progress reports
• Day-to-day collaboration with the Sales department, providing comprehensive data for Ad Selling (reach, ranking, etc.), and conducting thorough Market Analysis (market share per media shop, per advertiser etc) as well as assisting in the reporting of Commercial results and Business KPIs for MIS purpose
• Day-to-day collaboration with the Program department, coordinating all research projects and managing the research budget for our group's radio stations, covering syndicated and ad hoc/strategic studies, currency survey.
• Acting as a liaison between different departments within the Business Unit (Program, Commercial, Management), gathering data, analyzing needs and providing advice on strategy formulation based on data analysis
• Provide data and assist in the formulation of Business Plans
• Digital data analysis (using Google, streaming, and podcast analytics), as well as managing Google ads from the publisher's side.
• Building and evaluating media plans for all group companies, assessing reach, OTS, and GRPs

Requirements

• BA on Business Administration, Statistics, Mathematics or Data Analysis

• At least 3-4 years of relevant working experience, preferably in a similar position

• Excellent Analytical & Presentation skills (Advanced User of MS Office especially Excel & Powerpoint)

• Excellent command of Greek and English language

• High ethical standards, fitting with the Values of Antenna Group

Benefits

The Company Offers

• Competitive remuneration package

• Health and Life Insurance Plan

• Friendly and challenging working environment

After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview.

The selected candidates will be invited to attend an initial interview and be informed about further steps. Please note that obtaining references might be part of the selection process.

All applications are considered as strictly confidential.