Performance Marketing Manager (Hybrid) - Start Immediately

We are on the lookout for a creative Performance Marketing Manager (Hybrid) to join our all-star team at Upstream in Γέρακας.
Growing your career as a Full Time Performance Marketing Manager (Hybrid) is an awesome opportunity to develop productive skills.
If you are strong in problem-solving, communication and have the right mindset for the job, then apply for the position of Performance Marketing Manager (Hybrid) at Upstream today!

Who we are

We are a leader in mobile technology, providing innovative solutions to 1.2 billion consumers. In an ever-increasing digital world we help businesses grow their digital reach & toolkits to optimize user experience, increase engagement, attract new customers and boost their revenues.
Think of performance marketing but on steroids as our top-notch marketeers and engineers build digital journeys through an omnichannel marketing approach like no other. Currently we work with the biggest names in Telco, Insurance, Education, FMCGs and Retail in over 45 countries in Latin America, Africa, the Middle East and South-East Asia.

The role

We are looking for an enthusiastic Performance Marketing Manager to join our Performance Marketing Management team in Athens, Greece. As a Performance Marketing Manager, you will be part of a very competent team who works on allowing for Upstream’s innovation to positively impact millions of consumers around the world.

You will be responsible for designing, planning, testing, delivering, monitoring, and enhancing cross-channel online and direct marketing campaigns in line with business objectives.

Responsibilities

• Manage a portfolio of accounts ensuring that all campaigns are delivered effectively to deadline and against business objectives.
• Define the media and performance marketing strategy for customer acquisition to generate direct revenue for Upstream and 3rd party services.
• Plan and execute multi-channel marketing campaigns across digital and mobile channels.
• Create compelling customer journeys, identify target audiences, and devise marketing campaigns that engage, inform, and motivate.
• Measure and report the performance of all marketing campaigns, assess against goals (ROI and performance KPIs), implement changes, and propose improvement actions where necessary.
• Provide hands-on optimization across all available channels to ensure client satisfaction and growth generation with an emphasis on LTV and retention metrics.
• Consolidate and build internal and external performance reports that analyze KPIs achievements and assess the success of the campaigns.
• Provide weekly, monthly, and annual forecasts which clearly present future growth opportunities.
• Recruit, train, coach and manage the international copywriting team ensuring that they consistently deliver high quality and original campaign content.

Requirements

• BSc/MSc in Marketing, Business Administration, Information Technology or equivalent.
• At least 2 years’ experience in a performance marketing/campaign management/ad operations role or in a digital marketing agency.
• Analytical mindset and methodical approach with ability to make recommendations based on data.
• Familiarity with web analytics platforms (mostly Google Analytics).
• Strong tech and computer skills including advanced knowledge of MS Excel, MS PowerPoint, and CRM systems.
• Experience with A/B and multivariate experiments is a plus.
• Knowledge of ad serving tools is a plus.
• Native-level English, both spoken and written. Knowledge of additional languages is a plus.
• Acute attention to accuracy and detail.
• Excellent organizational skills, often working to tight deadlines.
• Self-starter with a positive and can-do attitude.
• Up to date with popular culture, new technologies and current trends.
• Previous international work experience / work environment appreciated.

Benefits

We offer a competitive base salary and benefits, including private health insurance plan, transportation fees, meal vouchers, and mindfulness program subscriptions. The real excitement comes from working closely with a dynamic, smart, agile and highly motivated team in a competitive and fast paced environment.

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Upstream is an equal opportunity employer. The Company does not discriminate on the basis of race, colour, creed, pregnancy, religion, gender, national origin, age, disability, marital, or any other legally protected status. The Company also makes reasonable accommodations for disabled employees. Finally, the Company prohibits the harassment of any individual based on their protected status. This policy applies to all areas of personnel actions including recruitment, hiring, training, promotion, compensation, benefits, transfer, and social and recreational programs.

Benefits of working as a Performance Marketing Manager (Hybrid) in Γέρακας:

● Company offers great benefits
● Advancement opportunities
● Advantageous package