Brand Manager

IEK AKMI, member of Alphabet Education, the largest Educational Group in Greece and awarded as the "Most Innovative IEK in Europe" and the largest Vocational Training Institute in Greece, with State Recognition, in the context of its continuous development is seeking to further expand its Marketing Department (located at Marousi), with an experienced:

Brand Manager

Role Accountabilities:

• Contributes to the development of the annual Marketing Plan, in accordance to company objectives
• Constantly looks for external communication opportunities that target to the enhancement of Brand Awareness and Equity
• Develops and maintains a detailed programming calendar and project schedule for all external activities
• Uses Communications effectively to complement and achieve synergies with the Media Plan, evaluates and enhances its contribution
• Collaborates with key stakeholders (Sales and Faculty experts) to ensure strategic goals are met
• Participates in the evaluation of digital initiatives (owned & paid media)
• Explores opportunities for B2B collaborations
• Monitors market developments and oversees consumer research using available tools
• Collaborates with creative/production teams to produce marketing materials, according to brand guidelines
• Works with existing and new suppliers to obtain best possible value
• Prepares evaluation/performance reports for each activity, signaling areas for improvement
• Utilizes data-driven insights to assess market campaign effectiveness and optimizes performance
• Monitors closely the External Marketing budget and ensures the delivery of the yearly commitment

Qualifications:

• At least 5 years of experience in Brand/Product Management (and/or Account Management)
• Proven experience in successful brand development
• Strong knowledge and understanding of current trends in digital media/So.Me including paid platforms and offline media operations
• Previous experience on CRM utilities will be considered a plus.
• Business acumen and strategic thinking
• Customer-centric mentality
• Agility and problem-solving skills

What we offer:

• Competitive compensation package
• A professional career in a highly cooperative business environment with exceptional working facilities
• Opportunity to explore, deep dive and make a difference into the amazing world of Education Industry
• Continuing training & professional development opportunities

All candidacies will be treated with confidentiality and professionalism.