Senior Marketing Analyst

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Our vision: A world where everyone is free to focus on their most purposeful work, together. Ready to become a Wriker? We are looking for a Senior Marketing Analyst at Wrike is to enhance and support digital marketing efforts throughout the lead journey including management of tracking tech stack, conversion and spend efficiency improvement. More About Your Team The team has 5 members and focused on improvements of key business metrics like ROI, conversion rate. Moreover as a team we are in charge of tracking enablement and providing visibility for our stakeholders via reporting that we create. There are some project examples below:

• Enabling data sources for end-to-end analysis from impression to purchase for the certain marketing initiative
• Data extraction from 3rd-party advertising vendors and reporting automation
• Web scoring for campaigns optimization
• Preparing web data infrastructure to the upcoming restrictions on cookie tracking by Google

How we work?

• Tech stack: GA4/UA, GBQ, PostgreSQL, Tableau, ADH, Google campaign manager, Google tag manager, Airflow, Python

How You’ll make an impact

• By supporting critical lead data pipelines and partnering with data engineering team on new data enablement and the data quality
• Creating respective ETL processes
• Maintaining Google Analytics and Google Tag Manager
• Researching lead funnel data and providing insights for marketing teams
• Setting website and marketing campaigns A/B tests
• Building BI reports and visualize data for marketing stakeholders
• Presenting marketing performance results to team leads and the Exec team

You will achieve your best if you have

• 3+ years of experience working within marketing analytics
• Good knowledge of SQL & databases (we use Postgres and BigQuery)
• Experience with Google Analytics, including advanced functionality (filters, custom reports, custom dimensions/metrics, etc.), Google Tag Manager
• Python skills enough to build ETL processes
• Understanding of A/B testing methodologies
• Upper intermediate or fluent English

You will stand out with

• Airflow

Perks of working at Wrike

• Health insurance for you and your family
• SIMcard with unlimited internet access for employees (provided during your employment)
• 21 paid vacation days
• 5 uncertified sick days per year
• 10 fully-paid working days of sick leave per year
• School allowance of up to €600 per month (for children at school age)
• Up to 18 weeks of fully-paid maternity leave
• 2 weeks of fully paid paternity leave. Enhanced four weeks of fully paid paternity leave will be available for employees after 6 months of continuous service

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