Senior Product Marketing Manager

Who we are

Etraveli Group is the globally leading company for tech solutions and fulfillment capabilities for online sales of flights. We are here to solve complexity, by connecting millions of flights and travelers across the globe. We hold consumer online travel agency brands like Mytrip, GoToGate & Flight Network and serve Booking.com with flights. Etraveli Group has also established strategic partnerships with companies like Skyscanner, Google Flights, TUI, etc.

Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 2400 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do. Our major offices are in Sweden (HQ), Canada, Greece, India, Poland with the Athens office being one of the largest, hosting around 580 employees working from the center of Athens for the rest of the world.

Position summary

Exciting times ahead for our Fintech Department and we are looking for a highly motivated and talented Senior Product Marketing Manager to support the team’s new initiatives and products! Are you ready to shape a brand's journey, from conception to global expansion, applying your skills within the dynamic realms of fintech? Your role will be pivotal in building and implementing product marketing strategies that resonate with our organization's goals, within the domains of Fintech added-value services Ecosystem. Seize this unique opportunity to shape our new fintech initiatives and contribute to their successful market penetration, while directly supporting company growth!

You will be responsible for developing product marketing strategies, managing social media platforms, executing marketing campaigns and conducting market research to identify growth opportunities. 

If this sounds interesting to you, join us and be part of our fast-growing Fintech team!

Responsibilities

• Develop go-to-market strategies for Fintech products, outlining key messaging, target audience and sales channels.
• Collaborate with the executive team to create and execute comprehensive product marketing strategies aligned with overall business objectives.
• Develop marketing designs and execute marketing campaigns through online and offline channels regarding the launch of new Fintech products so as to enhance brand visibility, generate demand and penetrate successfully in the market.
• Engage directly with B2B clients to gather feedback, understand their needs, and incorporate and communicate insights across the organization to enable product development and marketing strategies.
• Participate in meetings with agencies and third parties to implement activities that are aligned with our goals.
• Provide input to the relevant teams in order to create engaging and impactful communication that resonates with target audiences for various communication channels, including social media platforms and the website.
• Ensure content aligns with brand guidelines and effectively communicates key messages while supporting the go-to-market strategy.
• Manage and monitor social media platforms to increase audience engagement and reach.
• Work closely with the External Communications department as well as cross - functional teams to ensure consistency of messaging and to provide the necessary tools and materials to drive successful product launches and ongoing sales efforts.
• Organize initiatives and the participation in relevant conferences and events so as to boost brand awareness.
• Conduct comprehensive market research and competitive analysis to identify market trends and opportunities for differentiation.
• Establish and track key performance indicators (KPIs) to evaluate the success of product marketing initiatives.

Requirements

• Degree in Marketing or Business subject areas, Communications 
• 5-7 years of working experience in a similar position within a growth oriented, fast-paced corporate environment, ideally in a Fintech, Digital Insurance or tech company
• Ability to understand Fintech strategy 
• Preferably native speaker in English or fluency using English orally and in written
• Excellent communication (oral & written) and presentation skills with the ability to adapt writing styles for different audiences
• Proficient in using social media platforms for business purposes and experience in managing social media accounts
• Working knowledge of Google Drive and/or MS Office
• Familiarity with design software and content management systems will be a plus.
• Strong organizational and project management skills with the ability to prioritize and honor deadlines
• Self-motivated with ability to take ownership in a fast growing environment
• Ability to act proactively, take initiatives and pay attention to detail
• High level of response & integrity combined with eagerness to work in a multicultural, international environment subject to continuous changes
• Comfortable working in a multicultural, international environment subject to continuous changes and multiple priorities

Benefits

We are looking for people who would make the world smaller for travelers but want a bigger world of opportunities for themselves. With us you can enjoy:

• Hybrid working environment - having the opportunity to work both remotely and at the office enabling you flexibility! #LI-Hybrid
• Health Benefits - Through partners we offer a private health insurance plan. We also offer the possibility to use 2 extra medical leave days in case of need.
• Monthly ticket restaurant card - to spend in one of the thousands affiliated restaurants, cafes, stores or supermarkets across Greece.
• Office in the City – We sit on bright, large floors (over 4000㎡!) in central Athens. Just a short walk from the Ambelokipi Metro station.
• Growth – We believe in personal development and continuous education, thus we offer the opportunity of role-related training on tools and best practices.
• We also like to schedule company/department/team activities and events outside the office space!
• We have a relaxed & fun work environment where you can enjoy free breakfast coffee/tea, playing ping pong or video games.