Content Manager / Content Product Manager

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being. With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness. Exploring new heights, we are looking for a Content Manager/Content Product Manager who will spearhead our content initiatives with precision and innovation. In this pivotal role, you will be entrusted with shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes. Challenges you'll meet

• Form content strategy on the basis of analysis data, market and competitors analysis
• Make users profile and content metrics analysis (using Amplitude)
• Content performance analytics, hypothesis formation, A/B content testing
• Creation and curation of diverse content for the mobile app and its web cabinet, including articles, videos, infographics, recipes, workouts, etc.
• Collaboration with experts in the fields of fitness, dietetics, medicine, etc.
• Collaboration with other departments: design, marketing, monetization, etc.
• Content quality control (final result review) and participation in creation if needed
• Content documentation updates (processes, guidelines etc)

Your key goals will be

• Feature metrics: retention, conversion, content rating (with focus on metrics impacted by content only)
• Tasks completion in estimated deadlines
• High-quality up-to-date scientifically-proved content based on user needs, trends

Your professional qualities

• Latest experience with content management in the app (ex.: FLO)
• Experience of work with different content formats
• Amplitude user (can be basic level)
• Strong experience in market, user behavior and content results analysis using relevant tools
• Strong experience in content strategies, content plan forming
• Experience in conducting a/b tests (from hypothesis formation to results analysis)
• Aesthetics and trendiness in terms of content

Will be a plus

• Working in medicine / health & fitness / health care content-oriented apps: ex: Noom, Peloton
• Preliminary launch of content production from scratch
• Personal interest in yoga, weight-loss, nutrition, sports, psychology
• Personal competencies:
• Data and business-oriented
• High level of autonomy
• Team player
• Friendly and sincere in communication
• Open to feedbacks
• Multitasker with skill to prioritize and focus on important things
• Adaptive to changes
• Skill of tasks delegation
• Proactivity, eagerness

We offer a fair level of compensation that will be appropriate for your expertise and level. Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

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