Digital Marketing Officer

About Unicaf:  Unicaf is a leading online higher education platform facilitating universities in providing affordable and high-quality online higher education to underserved markets. As we continue to expand our operations, we are seeking to recruit a Digital Marketing Officer.

Responsibilities:

• Plan and execute digital marketing campaigns for all online channels including Google and social media
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate emerging technologies and new trends
• Able to use various digital marketing tools

Personal Qualities:

Candidates need to be:

• A focussed, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life
• A highly effective individual who has an absolute eye for detail and is focussed on improving business performance through exceptional campaign execution, reporting and evaluation

Key skills:

• Ability to analyse data
• A creative approach to digital assets
• Strong organisation and planning skills
• Ability to work under pressure and to deadlines
• Excellent attention to detail

How to Apply:

Interested candidates are invited to send their CV and a brief cover letter to: with the subject line “Digital Marketing Officer”.