Customer Marketing Manager, Reserve & Luxury

Description

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, passionate commercial executives to protect the legacy of these brands and ensure their future success.

About the Role

The role will need to work closely with internal & external collaborators. However, its true potential lies in unlocking alliances and scale across Luxury portfolio – to generate profitable and balanced growth through outstanding execution.

The Customer Marketing Manager Reserve & Luxury will drive the luxury execution in Greece. To deliver exponential value business growth, extending our share leadership through strategic priorities in Tequila, Vodka, Whisky and Rum.

Top Accountabilities:

• Accountable for NSV delivery and Market Share for Diageo Luxury brands

• Coordinate with regional Marketing Luxury team to build & own Luxury strategy.

Influence in-market partners and agencies to develop and complete the right growth strategies for Diageo

• Lead engagement with TLA & RTC to activate at scale

• Builds the Luxury, aspiration for, and purchases of Diageo products by sourcing the right product mix and crafting luxurious drink experiences.

• Applies information from Diageo and the customers to understand sales trends, identifying both the gaps and opportunities leading to brand growth strategies.

• Leverage both in-market and regional SE collaborators to enable the best Luxury execution in Italy (this includes identifying the right RTC enablers and leading cross-portfolio RTC activations)

• Own cross-portfolio activation plans with identified accounts with commercial agreements (JUBP partners)

• Work closely with Marketing Luxury team (SE) and Shopper Markerting unlocking alignments for SP Luxury i.e. Luxury toolkits and assets
5. Operate with the highest standards of compliance, controls and governance & risk management

About you

Experience required/Skills/Capabilities/Languages

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

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