Digital Marketing Associate (Athens-based, on-site)

PeopleCert is a global leader in the certification industry. We certify professionals on highly-valued methodologies and essential business skills.

We are looking for a Digital Marketing Specialist who will be responsible for the execution of all activities related to e-commerce and digital campaigns. The successful candidate will, among other, design, implement & monitor e-commerce campaigns according to our digital marketing strategy, in order to achieve the desired results. If you know how to creatively use online marketing tools and if you are a Digital Marketing enthusiast, we will be glad to accept your application.

Duties and responsibilities:

• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including PPC, social media, email, and display advertising.
• Performance Monitoring: Monitor campaign performance, analyze data, and identify opportunities for optimization to maximize ROI.
• Audience Segmentation: Utilize data-driven insights to define and target specific audience segments for tailored marketing efforts.
• Budget Management: Manage campaign budgets effectively to ensure cost-efficiency and optimal resource allocation.
• SEO and SEM: Collaborate with our content team to improve organic search rankings and manage paid search campaigns.
• Conversion Rate Optimization: Implement strategies to enhance website and landing page performance for improved conversion rates.
• Competitor Analysis: Stay updated on industry trends and competitor activities to identify opportunities and threats.
• Reporting and Analysis: Provide regular reports on campaign performance and actionable insights for continuous improvement.

Minimum required skills and qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Min 3 years of proven experience in digital marketing, including campaign management, performance analysis, and optimization is a must.
• Familiarity with digital marketing tools, platforms, and advertising channels.
• Proficiency in SEO, SEM, and social media advertising.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and teamwork skills.
• Creative thinking and problem-solving ability.
• Attention to detail and a commitment to delivering high-quality results.
• ECDL Advance level certification or equivalent is a plus.

What we offer:

• Competitive remuneration package
• Work in an international, dynamic and fun atmosphere
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
• Huge learning experience in using best practices and global environment
• Constant personal and professional development
• 100% Virtual Hiring Process

About PeopleCert:

PeopleCert  is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity  are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

• A basic or enhanced Disclosure Barring Service (DBS) check
• Right to Work in the UK check (including nationality, identity and place of residence)
• HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
• Financial background check
• Employment reference check.
• If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.