Digital Marketing Manager

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Job Description - Digital Marketing Manager

About us:

Grant Thornton Greece is part of a global network of independent audit, tax and advisory firms, made up of some 60,000 people in over 145 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients and to our people. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile.

At Grant Thornton Greece we don’t predict the future, we shape it.

Some milestones of Grant Thornton Greece :

  • We have been Certified as a Great Place to Work for two consecutive years!
  • We are one of the Best Workplaces for Women 2023 for two consecutive years!
  • And we are proud member of Diversity Charter Greece and certified SHARE Equality Label
  • So, if you want to be part of this incredible journey here is an opportunity for you !

    The role in more details:

  • Create and execute comprehensive digital marketing strategies, based on our corporate strategy, to enhance the firm's online presence, generate leads, and promote the brand's services to target audiences.
  • Oversee the firm's social media accounts, curate content, engage with followers, and monitor social media trends to increase brand visibility.
  • Optimize the firm's website and online content for search engines (SEO), manage pay-per-click (PPC) campaigns, and stay up-to-date with best practices to improve organic traffic and drive relevant leads.
  • Develop and execute targeted email marketing campaigns to nurture leads, engage clients, and promote firm updates, events, and service offerings.
  • Monitor key performance indicators (KPIs), track digital marketing metrics, analyze campaign results, and provide regular reports to measure the effectiveness of marketing efforts and identify areas for improvement.
  • Maintain brand consistency across all digital channels, ensure the use of appropriate brand messaging, and protect the firm's reputation online.
  • Develop and optimize campaign landing pages to improve conversion rates and lead generation
  • Manage and optimize display and native advertising campaigns, including retargeting and paid search
  • Create and optimize digital nurturing campaigns in collaboration with content owners
  • Manage website health, web development and optimization, security, and integration of website content and features
  • Overview corporate website’s multilingual content update on collaboration with different internal and external stakeholders
  • Planning and posting original, engaging, and informative content across Grant Thornton’s social media channels, including Instagram (new), LinkedIn, Facebook, etc
  • Coordinating with graphic designer, agencies and colleagues as necessary
  • To be successful at this role you need the following (hard and soft skills) :

  • BSc degree in Marketing, Communication or relevant field
  • MSc Degree in Digital Marketing will be an asset
  • At least 3-5 years of experience in a similar role, preferably in Professional Services industry
  • First-hand experience in developing, implementing and optimizing paid advertising, paid social (LinkedIn Ads Manager), SEO
  • Experience with Microsoft CRM and marketing automation tools (HubSpot)
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Excellent verbal and written communication skills, both Greek & English
  • Creative thinker with the capacity to create engaging campaigns
  • Strong organizational and analytical skills
  • Ability to work well in a cross functional team environment
  • Effective communication and rapport building skills
  • Ability to develop and deliver high quality services and solutions
  • An extremely high work ethic
  • Motivation for career progression and development
  • Military Obligations completed
  • What will we offer to you?

    ️‍ Friendly and dynamic working environment

    Competitive remuneration

    ‍ Formal training and Professional Qualifications fully funded (eg. ACCA/CIA/CFA/PMP etc.)

    ‍ Coaching and counseling from Senior Professionals

    ‍♂️ Corporate Sports Teams (e.g. Running, Basketball, Volleyball)

    Diverse and inclusive culture

    ‍ Office designed to be accessible for wheelchair users

    Extra days off: August Freedays, Volunteering Days, Early days leave

    Flexible way of working

    ‍ ‍ Parental Leave Extra day off

    Corporate citizenship initiatives

    Office amenities (subject to the office location)

    Special employee offers and discounts.

    Company laptop

    ‍⚕️ Insurance Program for all GT members

    ☎Employee Assistance Support 24/7

    Mobile phone (in specific job levels)

    Company Car (in specific job levels)

    Just So you know…

    If you have imagined a career that goes beyond business as usual, then you are in the right place. We go beyond to deliver a different experience to our people, our clients & our communities.

    Joining the Grant Thornton Greece family is easy! Simply apply online by uploading an -up-to-date CV with your application and leave the rest to us!**

    **All applications will be treated with confidentiality and only short-listed candidates will be contacted.

    We are Grant Thornton. We go beyond business as usual, so you can too. #welcometomore #gobeyondwithus

    Aren’t you sure yet about which career path you could chase within Grant Thornton? Then leave it to us.

    Apply here and our recruiters will match your skills with the best open job role.

    So, problem solved!

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