Digital Marketing Specialist

Key Responsibilities and Activities

Insight & Trends

Responsible for supporting the brand team with gaining insights using digital tools such as Social Listening (Sprinklr), Search Listening, Google Trends, and other online sources. Responsible for seeking out new digital tools, trends, and techniques that might be of benefit to our business and brands and sharing learnings and recommendations with the broader business.

Planning & Activation Owned Responsible for localisation of global brand websites, local SEO input, and e-CRM coordination. Lead social community Management for the brands if and when we have local profiles, as well as guarantee continuity of organic feed. Lead development of locally relevant assets to fulfil organic social needs, in alignment with Brand Teams. Support local brand team to maximise the use of global brand assets for online channels. Consult for social content creation and adaption from a global level Paid Lead development of real time content connected with experiential events (organic and/or paid), in alignment with Brand Teams and local Media agency Provide inputs for Brand Teams on content development, formats, and adaptation of global assets aligned with the needs of the proposed media plan Lead amplification of local upcoming direct to consumer websites managed globally. Earned Works in partnership with PR team to propose digital influencer strategy and opportunities for the brands.

Evaluation Responsible for setting KPIs for our digital activity that align with our business and brand objectives, and for the thorough evaluation of own activities. Also responsible for making recommendations for how we can further drive the effectiveness of all our digital activity. As part of this, the DMS will have the responsibility of managing the relationship with specialist agencies in this area.

Financial Management Responsible for managing the relevant A&P budgets as per the above activities.

Collaboration The Digital Marketing Specialist needs to work in close collaboration with the Brand team and will be the ‘point person’ for digital marketing across the Group. Responsible for sharing best practice with both Group functions and with other markets.

Key Relationships

Reporting Lines:

Reports to Marketing Director

Other Internal Relationships:

Within Campari Hellas with the Marketing team and Channel and Customer Marketing team

Within the broader Group with Global Consumer Engagement Team, Global Brand Teams, Global/Regional IT, Legal Manager and Group Data Protection Officer

External Relationships:

Agency partners, Digital & Social Insight Partners, Digital Platform Partners google, meta)

Experience and Skills

Experience:

Ability to clearly identify how the defined activities fit within the broader business and brand strategies.

Proven ability of creating, executing and continually optimizing successful campaigns.

Expertise in using social listening tools, with experience of Sprinklr a bonus.

Ability to work in a fast paced, dynamic team environment.

Relevant experience in FMCG, not necessarily in Spirits/Beverage category.

Degree in Marketing, Business Administration, Communication or equivalent is a strong plus.

Prior experience in Media / Digital agency is a strong plus.

Skills:

Accustomed to digital media jargon and KPIs CPC, engagement rate, frequency cap, audience targeting, viewability, link clicks, 3s views)

Previous experience leveraging and assessing data for key online insights social listening, sentiment analysis, KPIs like mentions, hashtag, engagement rate, reach, …), SEO optimization, content efficacy assessment visibility, engagement rates, formats, lengths optimization rules)

Excellent internal and external stakeholder management skills.

Excellent verbal, written communication and presentation skills.

Fluency in English and ability to communicate at all levels.

Entrepreneurial mindset and ability to work autonomously, managing priorities and multi-task across numerous work streams.

Team worker with passion, high energy and drive.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .