Marketing Manager

At Plum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people save £2 billion across 10 European markets.

Named the UK's fastest-growing fintech in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180+ talented people work together to empower people to do more with their money. And now, the team is growing!

The Role

We are building towards our mission to maximise wealth for all. You will be part of a talented team of 10+ marketers & brand designers across London and Athens offices. This role is exclusively based in our Athens office.

In this role, you will lead and execute the marketing plan in the Greek market. You will be supported by our team consisting of PR people, designers, data analysts and copywriters. You will also be actively engaged in the lifecycle communications and product roadmap for the Greek market.

What you’ll do:

• Build the marketing strategy and be the marketing champion for Plum in Greece.
• Define and implement strategic growth strategies in partnership with performance, lifecycle, creative, social, communications and brand agencies
• Craft end-to-end marketing campaigns that build relevance and excitement for the Plum brand in the Greek market
• Create differentiated narratives and messaging that continuously improves based on user feedback, testing, and a deep understanding of our target audience
• Drive market assessments with our product marketing and data teams by surfacing qualitative and quantitative customer insights to craft your growth marketing and customer engagement strategies
• Liaise with multiple stakeholders providing updates to our business partners, investors and leadership team.

Who you are:

• A strong customer champion and a versatile marketer. You love building creative campaigns and understand data in order to continuously improve performance.
• Ability to autonomously develop break-through end-to-end marketing strategies and campaigns.
• 5+ year experience managing campaigns that drive customer acquisition with strong digital expertise using paid social channels such as Instagram & YouTube.
• Experience working across the whole marketing funnel - including TV & OOH.
• You have a good eye for design and a passion for well-crafted marketing and brand campaigns.
• You come from a marketing background, preferably in the fintech, mobile app or media agency industry
• You are accustomed with the Greek mass market audience and financial behaviours
• You understand business outcomes and are able to identify overlaps with user value, and further translate them into marketing strategies
• You have an analytical mindset with a data-driven approach to problem-solving and decision-making
• You are solution-oriented and result-driven. You are resilient and able to deal with fast-paced start-up environment
• You have excellent interpersonal and stakeholder management skills

Plum's Perks

• We're all in this together! Own part of the company through stock options
• Annual training budget
• Private Health & Life Insurance
• Free Plum Premium subscription (normally £9.99 a month).
• Free parking slots
• 25 days holiday a year, excluding public holidays
• Employee referral scheme up to €4000
• Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central Athens for optimal collaboration
• 45 days work from anywhere
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee
• 1 day paid leave for volunteering, supporting you giving back to society
• 2 weeks paid sabbatical after four years of service
• Team trip to secret destinations once a year ✈️
• Great office location in the heart of Athens (Syntagma square), with an amazing view!
• A vibe that’s

If you think this sounds like a bit of you then don’t hesitate to get in touch!

Thanks,

Plum Τeam

* Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.