Marketing Manager

We are currently seeking for a talented Marketing Manager for a group of Hotels in Greece.

The Marketing Manager forms part of the SWOT Headquarter Marketing Team based in Athens who makes key strategic decisions for the Hotels/Resorts and ensure their smooth implementation. The MMoversees all Communication, PR activities with the support of the Marketing Director and other teams including Sales, F&B, Revenue Management, Operations, and external agencies to promote hotel brand, room revenue, F&B revenue.

The MM requires a wide knowledge of Marketing, ideally in Hospitality Sector, luxury brands or International companies. The individual is required to have good communication and interpersonal skills, be creative and resourceful, and passionate for delivering excellence.

RESPONSIBILITIES:

·        Develop and implement the Hotels Annual Marketing Plans and submit the marketing budget.

·        Contribute to the brand identity development of new properties, in partnership in with the Advertising agency.

·        Be in contact with the International Hotel Brands’s MKG teams, ensuring compliance with brand policies and guidelines.

·        Liaise with local and Intenational Digital agencies for the design, implementation and optimization of digital campaigns.

·        Generate digital content for Print, Social Media & digital use, in partnership with the Creative Agency and Talents.

·        Manage the website development with the digital agency and update content regularly with news, press, new services, new assets, etc.

·        Design and execute the local and international media plan.

·        Design the SM calendar for hotels, with the assistance of the creative agency.

·        Design the hotels’DB campaigns, via Newsletter, Viber, etc.

·        Liaise with Local and International PR agencies to successfully promote the opening of the hotels and boost awareness and desirability with press releases, media trips, influencers visits.

·        Manage Photo and video shootings and ensure the approved assets sharing with all stakeholders.

·        Manage the design and creation of Hotels collateral material.

·        Review and monitor the mkg budget of the hotels on a monthly basis.

·        Contribute to the hotel services and experiences offering in co-operation with Operation Team and Hotel Manager.

·        Support Sales team with the provision of the required material to promote the Hotels in Wholesalers, OTA, B2B, etc.

BASIC QUALIFICATIONS:

EDUCATION AND EXPERIENCE

·        Bachelor degree; preferred in Marketing or Hospitality.

·        Significant, relevant experience required.

·        Three to five years previous employment in a related position, in hospitality, luxury brands, international brands or digital/advertising agencies.

·        Social media and digital campaigns understanding.

·        Fluency in English.

·        Canva, Photoshop or other designing tool use, preferred.

·        Excellent communication skills, both verbal and written, attention to detail.

·        Knowledge of hospitality industry, current market trends.

BENEFITS

·        Dynamic, Friendly and Supportive working environment.

·        Opportunities for career development within the company.

·        Competitive salary.

·        Work with the best professionals in tourism industry.

why SWOT...

·        We are a leading Hospitality Management Company in Greece and an approved white flag operator of Hyatt, Marriott International, Accor Hotels, Hilton, Nikki Beach Worldwide and IHG Hotels & Resorts.

·        We are laser focused on hospitality strategic and financial advisory with an impeccable track record.

·        We will give you the opportunity to work with the best practitioners from the Greek hospitality market.

·        We offer stability and career prospects on a transparent working environment.

·        We work with the best professionals in the tourism industry.

SWOT | Simple Way of Tourism

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