Mid-Senior Product Marketing Specialist

About Phaistos

Phaistos Networks is a leading Ad-Tech company in Greece, with more than 25 years of expertise in building cutting-edge Advertising Solutions and Innovative Services, on a mission to transform the Advertising Ecosystem.

We provide a variety of digital marketing solutions & services to our enterprise-class customers and partners (Publishers, Broadcasters, Agencies & Brands).

Responsibilities

• Translate complex features into clear, concise, and impactful messaging tailored to diverse customer segments.
• Develop comprehensive product marketing strategies in alignment with business objectives to drive product adoption
• Conduct market research to identify market trends, customer needs and competitive landscape to inform product strategy and go-to-market plans
• Develop compelling marketing materials such as sales enablement materials, product presentations, case studies, and whitepapers to drive engagement
• Collaborate with cross-functional teams including product management, sales, and communication, to create customized solutions and proposals that address specific client requirements
• Create and deliver engaging product demonstrations addressing the client’s needs
• Work closely with the product development team to gather feedback from clients and competition and communicate feature requests or enhancements
• Communicate the value proposition of our products and services to our internal community and develop the proper content that supports various business processes.
• Develop and execute multi-channel marketing campaigns to generate awareness, demand, and leads for our products
• Analyse key metrics and performance indicators to evaluate the effectiveness of marketing initiatives and optimize strategies accordingly
• Stay abreast of industry developments, emerging trends, and best practices in product marketing

Skills & Qualifications 

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven experience (4+ years) in product marketing, preferably in the advertising and/or technological industry
• Strong understanding of marketing principles, strategies, and tactics
• Excellent written and verbal communication skills in Greek and English, with the ability to craft compelling messaging and content
• Strong presentation abilities
• Demonstrated ability to translate technical features into customer benefits
• Experienced in market research and analysis
• Experience in developing and executing multi-channel marketing campaigns
• Creative thinking and problem-solving skills
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Collaborative mindset with the ability to work effectively across cross-functional teams
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Passion for technology and innovation

Benefits

For the right talent that want to be part of our innovation-driven environment and high-performance culture, our offering includes:

• Competitive remuneration package
• Private health insurance plan
• Continuous training opportunities and certifications
• A positive and supportive working environment
• Corporate workstation and equipment