Product Marketing Lead

About Dialectica

Dialectica is the global leader in insights on-demand. We enable investment and business professionals to access insights powered by the world’s hardest to find experts, and cutting-edge technology.

Our team of +1,000 professionals in 5 offices spanning 3 continents, works with top-tier investment funds, management consulting firms, and Fortune 500 companies around the globe.

Dialectica has been recognized as one of Europe’s fastest-growing companies by the Financial Times for 4 years in a row, a Top Employer for Recent Graduates by The Career Directory in Canada and a Best Workplace.

About the Role

We are looking for a tech-savvy and results-driven Product Marketing Specialist to join the Global Marketing team at Dialectica. In this role, you will be instrumental in developing and executing strategic product marketing programs for our solutions targeting different client segments. The ideal candidate possesses a deep understanding of B2B marketing, and is passionate about driving business growth through targeted marketing strategies.

Responsibilities

Content Creation

• Create compelling and targeted marketing collateral, including but not limited to product messaging, landing pages, blog posts, case studies, product videos, and email campaigns.

GTM Strategy

• Partner with the sales team to execute on go-to-market strategies, ensuring successful product launches and customer expansion.
• Collaborate cross-functionally with leadership, commercial leads, and product, to align product marketing plans with overall business objectives.

Market Research

• Conduct thorough market research to inform product position, and messaging.

Sales Enablement

• Communicate the value proposition of our solutions internally to commercial teams. Develop, maintain and distribute sales assets and collateral that improve and facilitate the business development efforts throughout the sales cycle.

Thought Leadership

• Establish and maintain a thought leadership presence in the industry by contributing to industry forums, writing thought leadership pieces, and participating in relevant events.

Requirements

• Bachelor's degree in marketing, business, or related field. 

• Advanced degrees or product marketing certifications are a plus. 
• Proven experience in B2B product marketing, with a track record of successful product launches and revenue growth. 
• Strong analytical and research skills to understand market dynamics and customer needs. 
• Exceptional written and verbal communication skills, with the ability to create impactful marketing content. 
• Advanced knowledge of marketing automation.
• Familiarity with digital marketing strategies and tools, including SEO, SEM, and email marketing. 
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines. 
• Previous experience in information services or consulting is preferred.

Benefits

• Learning and Development programs including but not limited to our onboarding bootcamp, and step up programs.

• Be part of a creative, entrepreneurial and fast-paced, workplace guided by the values of transparency, diversity, quality, caring, teamwork, ownership, leadership, and constant improvement.
• Competitive compensation schemes including an annual performance bonus.
• Private medical insurance and competitive savings plan.
• Sponsored health and wellbeing and team bonding activities.
• The opportunity to work and live in different office locations through our exchange program.
• Work in a collaborative and diverse hub.