Retail Product & Customer Engagement Manager - OPAP - Nicosia, Cyprus

The Client:

Our client OPAP , a leading gaming company in Greece and Cyprus and one of the most renowned in its industry worldwide is expanding its operations in Cyprus and is looking to recruit a Retail Product & Customer Engagement Manager.

The Position:

The Retail Product & Customer Engagement Manager will be a part of the Commercial team and will report to the Chief Commercial Officer. The position's basic vision is to control the development, improvement, promotion, and management of the assigned product portfolio, focusing on achieving the performance and P&L targets, designing and executing roll-out and go-to-markets plans and introducing improvements that will increase the market competitiveness, customer satisfaction and GGR.

Duties and Responsibilities:

• Cooperates with OPAP Greece for the development of numeric product commercial goals and promotion tactics

• Participates in the development of the retail numeric games’ strategy

• Monitors the performance and the P&L responsibility for all retail numeric products and sales channels

• Defines numeric games marketing and promotion adjustments of Group marketing campaigns to meet local market needs

• Coordinates marketing activities (ATL / BTL) for all numeric games products and services

• Cooperates with marketing team regarding the in-store customer proposition and communication, and the merchandising material and tactics for the promotion of numeric games products to stores, to increase customer engagement, in alignment with Retail Network

• Monitors and reports the performance and the operational accuracy of all OPAP Cyprus numeric games products, providing analysis and reasoning of results

• Develops and manages the accurate execution of Loyalty / CRM programs for the targeted promotion of the retail products

• Analyses the numeric games customer data base, and develops insights / segments for retail channels and products

• Develops KPI’s and tracks performance of all aspects of the loyalty program for numeric games, implementing the necessary improvements to increase ROI and customer engagement

• Controls the implementation of the suitable roll-out / go-to-market plans for Loyalty and CBM programs’ launches

• Reviews market trends and insights for the development of suitable loyalty and CRM programs to increase customer engagement

• Creates regular and ad-hoc reports of campaigns effectiveness and supports the development of new targeted CRM activities

• Ensures the detailed product and channel performance monitoring and reporting

• Takes respective legal actions for products as well as authorization from governmental bodies

• Manages the members of own team, providing the necessary support and feedback for the development of their skills and achievement of set goals

• Responds to ad-hoc assignments to meet business needs that are not specifically or previously described and are related to the content of current job and the personal skills and capabilities

Skills/ Qualifications/ Experience:

• BSc in Marketing, Economics, Business Administration, or relevant field

• MSc in relevant topic is desirable

• 8+ years of hands-on experience in the management of commercial products within dynamic business sectors (gaming, retail, telecoms)

• Excellent knowledge of the assigned product characteristics and market trends

• Excellent knowledge of marketing and product promotion techniques

• Very good analytics skills with strong attention to details

• Results an achievement-oriented mindset

• Excellent communication and influencing skills

• Teamwork mentality and excellent interpersonal skills

• Strong people management skills

• IT literacy with ability to understand and leverage technologies in favor of product ops and performance

• Proficient MS Office user

Location:

The position is for the OPAP's offices in Nicosia, Cyprus.

Remuneration:

An attractive remuneration package will be offered to the successful candidate based on qualifications and experience.

TO APPLY CLICK HERE

Apply now in strict confidence.

Only successful candidates will be contacted.