Trading Company in Thessaloniki, is looking for a Digital Marketing Manager.
Job Description:
Devise and drive the annual marketing calendar, overseeing the design and delivery of all marketing collateral and communications campaigns
Manage annual marketing budget
Plan and execute effective e-mail marketing campaigns to support overarching brand and sales objectives
Leverage tools, process and data to measure and manage campaign effectiveness/ROI using data to optimize efforts and influence decision making going forward
Manage the Team on marketing and website tasks
Develop and maintain relationships with media, bloggers and key influencers Identify opportunities for cross-promotions
Act as point of contact for media inquiries about our company and products
Write press releases, quotes, copy and promotional material as needed
Plan and execute special events
Direct social media strategy to increase brand engagement and awareness, client retention, site traffic, and online sales
Create and apply content calendar, moderating posts and engagement with the goal of real time optimization
Manage all content creation required for social media posts (photos, videos, copy)
Direct publishing of social media content that reflects the brand voice across all channels with an emphasis on Instagram and Facebook
Use analytics tools to analyze, report and optimize social media efforts
Απαραίτητα Προσόντα:
Requirements :
Degree in Marketing & Communications
Excellent English Knowledge
Experience in relevant marketing, ideally in fashion
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