Senior Digital Experience Designer

1. Experience Strategy & Research

• Strategy Formulation: Develop evidence-based experience strategies that balance logical business requirements with emotional user needs.

• Primary Research: Plan and execute user interviews, focus groups, and surveys; synthesize findings into actionable design insights.

• Strategic Frameworks: Apply Design Thinking tools (Journey Mapping, Empathy Maps, Business Model Canvas) to guide the product vision.

• Data Storytelling: Analyze quantitative data to build visual narratives and secure stakeholder buy-in for complex recommendations.

2. End-to-End Design Delivery

• UX Design: Create user flows, wireframes, information architecture (IA), and interaction patterns for complex systems.

• Prototyping: Build mid-to-high fidelity prototypes for usability testing and technical feasibility discussions.

• UI & Visual Craft: Deliver clear, consistent UI aligned with brand principles and maintain/extend the design system within Figma.

3. Cross-Functional Collaboration

• Technical Alignment: Work closely with engineering teams to understand constraints and ensure high-quality, feasible implementation.

• Stakeholder Management: Lead workshops and design reviews to build consensus across regional business, development, and governance teams.

• Documentation: Provide clear design rationale and documentation to ensure intent is maintained throughout the development lifecycle.

Experience & Background

• Professional Track Record: 6+ years in Product Design, UX/UI, or DX; including at least 3 years within a management consulting firm, design agency, or in-house strategy team.

• Portfolio: A strong portfolio demonstrating advanced UX logic combined with polished UI execution.

• System Complexity: Experience designing for internal tools, CRMs, or complex enterprise ecosystems is highly preferred.

Core Competencies

• Strategic Thinking: Proficient in management and design frameworks (e.g., SWOT, McKinsey 7S, Double-Diamond, Human-Centered Design).

• Technical Toolkit: Expert-level proficiency in Figma and strong command of MS Office (Advanced Excel and PPT for data/strategy).

• Soft Skills: Ability to navigate ambiguity, articulate design rationale concisely, and maintain a proactive "can-do" attitude in fast-paced cycles.

Language & Communication

• Fluency: Bi-lingual fluency in English and Cantonese is mandatory.

• Bonus: Proficiency in Mandarin or Korean is an advantage.