Assistant Marketing Manager

Miramar Group , based in Hong Kong, was established in 1957 and has been listed on the Hong Kong Stock Exchange since 1970 (HKEx Stock Code: 71). Miramar Group is a member of Henderson Land Group, with a diversified business portfolio covering hotels and serviced apartments, property investment, food and beverage and travel services in Hong Kong and major cities in China.

Due to substantial expansion plans, we are now looking for an  Assistant Marketing Manager – Food & Beverage  to join our Group.

Embrace the opportunity to be a driving force in reshaping the identity and success of our diverse range of food and beverage business! We're seeking an Assistant Marketing Manager to bring new ideas and energy to our culinary brand portfolio. If you are passionate about driving results through innovative marketing and communication strategies, this is the opportunity for you.

Responsibilities :

• Collaborate with the operation teams to develop and implement innovative marketing strategies for Group Food and Beverage Business Unit
• Lead marketing efforts for assigned brands, from conceptualization to execution, ensuring alignment with overall business objectives
• Assist to oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, and traditional marketing
• Create attractive content for social media accounts, ensure engagement and growth of online communities
• Drive PR exposures for outlets and campaigns, including media partnerships, press releases, and market influencers collaborations
• Monitor campaign performance and conduct regular evaluations to measure effectiveness and identify areas for improvement
• Provide support to ad-hoc projects and initiatives as required

Requirements :

• Degree in Marketing, Communications, Language or related discipline
• Minimum 5 years of relevant experiences in Food and Beverage marketing, with minimum 1 year at a supervisory level
• Proven experience in driving PR exposures through media partnerships, press releases, and influencer collaborations
• Excellent experience in managing social media and digital marketing platforms
• Strong project management skills, with the ability to handle multiple tasks and meet deadlines
• Good interpersonal skills, displaying a proactive, innovative, and open-minded approach
• Strong copywriting skills in both English and Chinese, with the ability to create persuasive and engaging marketing materials
• Highly motivated team player with a sense of accountability, capable of working independently

Attractive remuneration would be offered to the right candidate.

Please send your application with expected salary to:

Human Resources Manager

By email: [email redacted, apply via Company website] (in word format) 

Personal data collected will be used for recruitment purpose only. We are equal opportunity employer.