Game Advertising Optimizer

Roles & Responsibilities

1. Responsible for the mainstream Media game placement ensures placement costs and product ROI recovery
2. Based on product positioning, conduct in-depth analysis of user profiles and needs, formulate and optimize placement strategies, optimize the placement ratio of each channel based on placement test results, and control overall budget and costs
3. Refining product selling points, providing creative ideas and cooperating with the design department to be responsible for materials, and optimizing the direction of materials based on delivery effects
4. Monitor and analyze the data performance of each channel, and adjust delivery in a timely and targeted manner Strategy and cost assessment requirements, and form analysis reports on a regular basis.

Qualifications

1. Bachelor degree or above, more than 2 years of investment experience, successful operation experience of large-scale projects or operating accounts worth tens of millions or above are preferred, direct media clients/gold medals and above Priority will be given to those in charge of service provider operations
2. Have a deep understanding of the characteristics of different channels and bidding delivery systems, and be proficient in the logic of bidding advertising
3. Have strong data sensitivity and data analysis capabilities , with optimization thinking
4. Excellent cross-department communication and coordination skills, outstanding market insight, resource acquisition and integration capabilities, and cost control capabilities.