Advertising and Data Operations Manager

Responsibilities

1. Responsible for the growth and promotion of the company's advertising business, using massive engine advertising as the main means, and responsible for the quantity and quality of lead acquisition, project promotion effects, advertising ROI and other indicators 2. Responsible for the entire chain of performance advertising Road optimization, including but not limited to advertising creative, targeting, bidding, model and other modules, to formulate effective strategies 3. Responsible for data monitoring and analysis of market-related projects including business placement, marketing activities and other market-related projects, building and optimizing data tracking and analysis tools, Combine business attributes and goals to analyze marketing project effects.

Qualifications

1. Bachelor degree or above, more than 3 years of experience in the Leads Gen field of domestic Internet companies, familiar with massive engines and other domestic mainstream media For effect delivery practice, priority will be given to those with backgrounds related to commercial business 2. Have strong logical analysis capabilities and data sensitivity, summarize experience and precipitation methodology through data analysis, and constantly explore new business growth points 3. Have product thinking and innovation Thinking, able to abstract delivery and data management experience, and automate repetitive work to make repetitive tasks more efficient 4. Have strong project management capabilities and target dismantling capabilities, and are interested in delivery and advertising, and are willing to conduct in-depth research in the delivery and commercial fields 5. Excellent communication, coordination and promotion skills, able to mobilize cross-department resources, promote project implementation on schedule and cross-department collaboration 6. Have a certain degree of stress resistance and strong self-driving force, be passionate about new challenges, and be committed to Be dedicated to growth projects 7. Have English listening, speaking, reading and writing skills, and be able to conduct in-depth work cooperation with overseas teams.