Alibaba Health-Self-operated User& Brand Growth

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Job Description - Alibaba Health-Self-operated User& Brand Growth

1. Bachelor degree or above, 5 years For the above relevant work experience, Internet/e-commerce related experience is preferred, and familiarity with the medical and health industry is preferred 2. Participated in user growth operations in first-line Internet companies or B-round or above startup companies, achieved successful performance growth, and is familiar with the operation of Internet products Work system, operating procedures and techniques, operating over tens of millions of users, those with brand or business experience are preferred 3. Goal-driven, strong execution, strong judgment and decision-making ability: have a strong sense of purpose, responsibility and organization Influence, good at promoting work to be implemented quickly 4. Have keen product sense and insight, sensitive to numbers, good at thinking, daring to innovate, and good at finding various ways to achieve growth goals 5. Have excellent resource integration capabilities and project management Ability, business promotion ability. , 1. Formulate user growth strategies: Participate in formulating core strategies for old customer operations, understand the underlying logic and methodology of user growth, be able to formulate and dismantle operational work for returning old customers based on strategic goals, and be responsible for the final results 2. Obtain Customer-refined operations: In-depth understanding of products, scenarios and users, providing market/user insights, exploring the most effective activation and repurchase tools, and providing product optimization needs based on user behavior data 3. Recall of lost users: In-depth understanding of users Research and analyze, formulate old user retention operation strategies, and formulate churn warning and recall mechanisms 4. Brand user operations: In-depth communication between business and brand needs, and by collecting the operational needs of multiple brands, extract commonalities to form the brand's self-operated users Operational Solutions. 5. Cooperate across departments, put forward suggestions and plans to improve products, service experience, marketing, etc. and coordinate cooperation.

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